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Social Networking... Start Ups and Real Estate

By
Services for Real Estate Pros with Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc

There is much to be learned from the failures of the early Social Networking and Start Ups.  they are analagous to the Real Estate industry of today.

People often ask me where good ideas come from. My answer usually is from bad companies.

The most obvious example of this is Facebook. FacebookMySpace prospered despite its founders penchant for pornography, spam and spyware. San Franciscans loved Friendster despite the reputed self-destructiveness of its founder, Jonathan Abrams. Was it really so hard to imagine that a Harvard computer scientist could build a better social network?

Citysearch was left for dead by IAC, but it was still folks’ only option for local online guides when Urbanspoon and Yelp came along. When Yahoo couldn’t do anything right, Yahoo Answers was a hit, which wasn’t lost on the founders of Quora. The same is true of newspapers and The Huffington Post, of Flickr and Instagram, of IAC’s Expedia and Kayak, of Match.com and OkCupid.

In all of these cases, the problem of social networking or photo-sharing seemed to have been addressed by a company that had lost its mojo. The reason that no one tried to build a social network after 2000 was because we all saw what happened to Friendster. The reason no one tried to build a technology-powered real estate brokerage is because we watched eRealty go down in flames.

start upThese companies become the dead bodies in a passageway that new entrepreneurs have to step over before conquering the usual dragons a startup faces, of getting customers and making money. “Isn’t Yahoo doing that?” potential partners or investors ask. “Didn’t eRealty try that?” The answer to that question is “Yeah, but we’ll do it much better, cheaper, faster.” It can sound like empty swagger, and sometimes it is. But that’s how almost every startup succeeds.

What the entrepreneur has to focus on is whether people want a Q&A site, a local guide, a technology-powered real estate broker. Wherever there’s demand, especially demand so strong that consumers work with a company they don’t even like, you can find a way to win.

A professor once complained that freshmen who sprinted through One Hundred Years of Solitude as part of a 12-week survey course would go through life thinking they had read the book, never coming back to the experience when they could truly appreciate it.

HBRThe same is true of startups. The market concludes about an idea that we’ve been there and done that, but often it’s the second or third time or 100th that’s a charm.

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Rob Lang
At Home Kansas - Shawnee, KS
Local Expert in NE Central Kansas Real Estate Home

Interesting!  Makes me curious to see what technological changes are in store for real estate.

Mar 08, 2011 08:39 AM
Melinda (Mel) Peterson
Grants Pass, OR - Bend, OR
The Savvy Broker - ABR, CRS

Great read Glenn... and so true!  No point in re-inventing the wheel when we can learn from other's mistakes!

Mar 08, 2011 10:16 AM
Adrian Willanger
206 909-7536 AdrianWillanger-broker.com - Seattle, WA
Profit from my two decades of experience

Glenn nn~I like the term "empty swagger" I worked for a company in  2000, e-Home, that was supposed to change the real estate world, some pretty good technology but forgot about the people element. Thanks for your post.

Mar 09, 2011 11:19 PM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

Lawrence,  come take a look at Home Buying Revolution, we have partnered with ACRE, the accredited consultants of Real estate.  The technology age has replaced the information age, we now have both and the consumers are realizing that.  http://www.hbrevolution.com we didnt invent the model but we are inovating it.  thanks for checking in,

 

Glenn

me

Mar 10, 2011 02:21 AM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

Melinda, at the same time doing nothing is risky, we have to learn and DO SOMETHING about our histories mistkes.  Thanks for checking in, 

Glenn

 

me

Mar 10, 2011 02:24 AM
Glenn Freezman
Nucazza LLP & Home Buying Evolution, & Family Abstract, Inc - Fort Washington, PA

Adrian, What was it that E-Home was looking to do? Thanks for checking in, i am interested to know what brought you there and why you feel they failed?

 

Glenn

me

Mar 10, 2011 02:26 AM
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