Perceptions Can Cost

One of the misconceptions with Realtors is that only the upper end listings need professional photographs. If you think about it it's really kind of a misnomer. The upper end homes usually have attractive matching furniture with tasteful accents. The landscaping has unique features that add an element of interest to any picture.   There are architectural details to focus on and eye appealing splashes of color.  So while a professional is capturing the show quality features his talent and skill is not put to the test such as when called upon to make a plain Jane into a debutant.         

I like to call in a pro when I have a home that needs a boost to give it its best chance to shine above the rest.  Correct lighting, exposure, and composition can make everyday into exceptional and highlight features that might otherwise be lost.  Photographs are the number one area that Realtors have to create interest in a property and attract potential buyers.  Dark rooms, highlighted flaws, and missed opportunities are some of the hurdles that a professional can succeed in overcoming.  Is it our responsibility to provide that service to our sellers even if it might cut into the profit margin?  I would have to say yes and I like to provide the same services to all my sellers especially to those that need the attention to detail the most.  Are we doing our low to median priced sellers a disservice by not putting forth the same effort and marketing portals to them as we do the higher end homes? 

One of the most common areas of dispute is the perception by clients that they have received unequal treatment or services than provided to other clients.  This is a hard case to win if not explicitly detailed up front what services are provided and if those services are varied according to price point.  What many Realtors forget is that perceptions can be deadly so the best defense is to be consistent and provide the same service level to all clients.