Our conversation was congenial and productive. We had just discussed what I would do to help this young professional get her property sold, how I would go about it and what marketing I had planned.
We'd discussed Open Houses, Broker's Opens, Office Caravans, professional photography, coloured brochures, internet advertising and even print advertising. We were even in agreement as to price, even though she understood that she was going to end up selling for less than she'd paid. It was a good meeting, we connected well, her body language said "Yes", so I was feeling fairly confident.
I interview well.
So her question, while fully valid, caught me slightly off balance when she leaned forward and politely asked:
"So, what makes YOU different than the other agents I have already interviewed..
What makes you unique?"
and she sat back, smiling, awaiting my reply.
I reached back into the storage locker of my brain, found different.speech.x14 and dusted it off. I haven't had to use that particular speech in a while, and I was a bit rusty. I explained the areas where I differed from other agents, and I could see her take note.
I may to have work on different.speech.x15... there are a couple of new things that I'm doing, that I'd forgotten to mention, that stand me apart from the crowd... like the fabulous SEO I get from ActiveRain...
If you don't have a "different" speech... you may want to work on one... you never know when you'll be asked.
I'm actually gonna SELL your property! That's where I'm different.
ALAN MAY, Realtor®
Specializing in Evanston Real Estate and North Shore Real Estate
Coldwell Banker Residential Real Estate, 2929 Central Street, Evanston, IL 60201
847.425.3779 Cell: 847.924.3313 Email: Almay@aol.com
Evanston Real Estate & North Shore Real Estate • Licensed in Illinois
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