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Your Blog in the REAL World

We all know that Blogging can bring you business. That's one of the reasons we do what we do. It does take some time before you really begin to see results, but then what doesn't? When you breakdown all the benefits of Blogging, there are quite a few valuable and justified reasons to do it. But, are we missing a very important ingredient for our "Blogs" and their success? Take a second to look at just a few of the many benefits of blogging:

Social networking to create and build relationships and to grow your referral business.
Search engine optimization (SEO) so Google, Yahoo and other "Search" engines place your Blog on the top of the list! Getting to the first page, or being #1 is the ultimate goal.
Promoting and advertising yourself, your business, your services and your products to the end user, the consumer, community or other targeted audiences.
Resources and Credibility. 50,000 resources here on Active Rain. Your Blog is what builds your credibility to viewers and other Bloggers. Your content, your knowledge and let's not forget, your personality. The comments from others on your Blog are very powerful. They might even establish you more credibility than your post. (just my opinion)
It's FREE! Websites cost money and take time to maintain and update, not to mention the time it takes to learn the whole "HTML" thing. Your Blog will pass up your website on the search engines eventually. Your Blog is updated with fresh content more often than your website, and people don't comment on your website. Blogging just might be the least cost, most effective and powerful marketing tool there is for your business.

There are lots of reasons that many of us Blog, but here's the most important question at the end of the day... is it working and getting you business? This idea hit me yesterday when I was handed a business card, and it had the Agents "Blog" URL listed just below their email address. This is the first Business Card I have ever seen with a "Blog" URL on the card. Is your Blog on your Business Card?

Do you promote your Blog to your community? How about to your existing clients so they can refer others? Is your Blog on all your Flyer's, open house postcards, even on your sign riders? Do you have links scattered all over the Internet with other community supported websites and Blogs?

We rely on Google to do their part in getting us recognition and placement on the web, but are we doing our part "In the REAL WORLD? Are we doing all we can to market our Blogs? How do we generate more business and success? There are so many who don't even know our Blogs exist! I suggest at least having it on your email signatures if you use Outlook, Gmail, or Yahoo email.

Right now, many other Bloggers read your Blog, but is the audience your after reading your posts? Are you waiting for them to find you based on the proper Google keyword search? Make sure that the "REAL World" knows your Blog exists. Just like your website, and your designations, you need to promote it every opportunity you get. The outside world needs to know about your Blog! Just another thought provoking post that I hope inspires you to look beyond our internal Cyber community, and find ways to get "Your Blog into the outside, REAL World!"

Where is your Blog today? Where should it be and how are you going to get it there?

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Posted by Brad Andersohn ~ Community Manager on 09/28/2007 07:32 AM

Comments (99)

activerain community support, blogging, blog, referrals, business, advertising

Originally posted at: Real Estate 2.0 Technology : Your Blog in the REAL World

99 Comments on Your Blog in the REAL World

SEP

2007

Hi Brad...I just promoted the blog in the easiest way possible. I sent out an e-newsletter to two contact groups (Realtors and Prospect/Clients). In it I had the Headlines and a few lines of each blog article, then a link to my AR posts. It was the easiest newsletter I've sent out!

Brad, Always love to read your posts, I find myself picking up something new each time. Thanks.

Joey - that's what I'm talking about! You are the man!! That's just another awesome way to get it out there to "The REAL World" Thanks for being so quick to comment! I can tell you're on it!! :-)

Candy - you are so sweet (no pun intended) LOL! I'mglad you are getting some value from my posts! Keep me accountable, and if I start to lose it, or drop the ball, I'll expect a contact from you ok? Thanks for the wonderful comment! :-)

Good post. Thanks for sharing with us all.

Bob - are you getting your Blog out there in any way shape or form? Sharing is great, but implementation is much better. I'd love to hear how you're getting your Blog information out to your community and farm areas? Is it on your farm flyer's you send out? How about your just listed or just sold cards. Even your open house flyer's and announcements might be a great way to drive readers and potential customers to your Blog. What's your thought?

I have my blog url on my business card. In addition to that, I reference my blog on every phone appointment. Though this has proven effective, I could do better at marketing it out there more!

Ricardo - sounds like you're doing a great job getting the word out! The keyword in your comment to me here is "Proven Effective". Thanks for confirming or affirming this post. What's the best 10 ways to promote your Blog to "The REAL World outside the web or Blogosphere....ooh....watch for my next post! LOL! Thanks Ricardo! :-)

I have not thought about advertising blogs. I just orderd a bunch of cards, the next order will have my url.

Brad, I am almost out of cards, and had already thought of it. I love your posts, and your new blog is awesome.

Brad - The $64,000. question - Is it working to bring us business. You always provide such great content, this being another - can't wait to see the next one. I'm going to have to order new cards!:)

Brad, That other blog and your blogs here are terrific. I wonder how you can spend so much TIME. Thanks for a wonderful list, it is bookmarked when I can go back and really read some things I'd like to look into.

Another excellent post about blogging Brad. What a fantastic mentor you'd be, I know this guy in Allentown, Pa who could use one:-).....

Brad~

So happy to see that this post was featured. As I red it, I said "this is a Keeper"...and sent it along to the other brokers at our firm. THX!

Thanks for the tips. I will start promoting my blog. I have bookmarked this.

Brad,
We all need to make getting our blog out in the real world one of our daily GOALS!! Thanks for reminding us.

I am a lazy blogger, Google promotes my blog for me. I just write and take pictures.

Brad, I clicked your link to Techknowbabble and commented on you post there. Your phrase "It's not what you know, but what you implement..." gave me my marching orders for this business day.

Mike in Tucson

Great encouragement to promote our blogs, Brad. I've gotten calls and emails from members of the media who have found me online while researching articles. I've gotten lots of inquiries from folks I've never met before. As the blog material grows, it's gratifying to see the community presence expanding. Now to actually close a deal from an AR customer!

Hi Brad - just want to say I appreciate what you do and how you do it. Great look too :-)

Nathan - good call, but while you're waiting to order your next set of Bus Cards, there are probably 5 or 6 other ways you could be getting your blog more exposure. If just 10 new people a day were exposed to your blog, that's 3650 new readers in a year! Man, now that's a farm!! :-)

Missy - I love your posts and Blog too! You're a huge inspiration to all of us on AR, now you need to expose yourself more to the REAL World so you can carry that huge inspiration outside our Blogosphere Community. I know there are hundreds in your area that could benefit from your AWESOME posts, but they don't search Google, and they don't know your Blog exists! Business cards will help, but I know you'll come up with 20 other ways that you could get your information out there. I love that this post gets folks thinking. I was going to title this one:

"OUTSIDE THE BOX"

Your comments are always so positive and reassuring, you are just too kind Missy Caulk, and loved by so many!! Do me a favor, don't ever change! Thanks for just being you!! :-)

Hi Brad! Great post..as usual. :) I love your blog outside of AR by the way. That widget is great! I put my blog url under my signature on all my emails as soon as it was up and running. I also send out emails to my SOI with the links to my website, AR page, and all my blogs. I get a lot of emails back about them. Gotta love emails.....they are a free way to communicate and promote your websites and blogs. Thanks for the information. This post looks great!

Brad, Great, great advice. My business card does not have my blog URL yet, but all my marketing materials do.

Brad,

Excellent post! Good information---as always! Thanks, Fran

Brad, you are always right there helping us to 'do it right' Thank you.

BTW black on white is easier to read.

Bill Roberts

I've had "Visit Our Community Blog at ....." printed on the rear of our business cards and I have a feedburner signature with our blog on it on every email that goes out. Publizing and marketing a blog is the next huge step after learning to create and write one. Excellent thoughts!

Paula - well....do I get the $64,000? the answer is YES! Blogging WILL get you business when done properly. I just met with an agent this morning who is taking a listing thanks to her Blog on AR. She came up and thanked me for inviting her to AR. It does work, so put it on your cards and anything else you can think of that gets the word (and Blog) out there! Thanks for reading and always leaving behind your very kind comments! :-)

Brad - my next idea is doing video interviews with local businesses we like and recommend and have them on our outside blog as either sharing info - like the roofer CEO I did this week that shares on the new roofing laws going into effect 10/1 or the owner of a local carpet cleaning company discussing his eco-friendly solutons that I also interviewed this week or the local kayaking company that does eco-friendly tours.

Here's my idea:

Interview and write about businesses you like and trust;

+ Share your Google love with them and email them the links;

+ Have them share it with their customers and SOI;

Equals new traffic to our outside blog and soon we'll be having a monthly drawing for "new subscribers"

What do you think?

P.S. Keep up the great job and I love your new outside blog!!1

Time to order new business cards. Thanks, Brad.

Carole - glad you like the blogs, time is an issue, but I think I've figured out a regiment that works for me. It's not perfect, but for now, it's the best I can do. Thanks for always stopping in and leaving encouraging words in your comments, it means more to me than you know. :-)

Jason - what's your address? Mastercard, Visa, even cash'll get me there! LOL! You know my door and line are always open to you my friend, I am still new at this and learning the ropes and values, but anything I can do to help my clients and friends, well, that's what I live for! It's not the blogs that really count, it's the relationships, which you have done a great job building! Have a great weekend! :-)

JaneAnne - that's the finest compliment one can pay! I sure appreciate your comment, and hope the other Brokers you give this to, find some value and inspiration in it. Thank you so much for your endorsement here.

Gita - I'm glad to hear that. It's the best thing you can do for your business right now while you might have a little extra time. Good luck and best to you in ALL your endeavors.

David - it is just a reminder, there are many doing this now, but not nearly enough. This is a golden opportunity to really get your arms around your selected community and readers. So many ideas and creative ways to do that. I could spend my next 5 posts just exploring all the ways this tool (Blogging) can benefit you, your readers, and your community. My blog can't keep up with my brain!!! LOL! :-)

Teresa - if that's what works, why would you change a thing? I love your blog and so will many others, as long as they know it's there. If Google brings you all and more than you need, then stay a lazy blogger,(haha) and let those around you capitalize on what Google CAN'T do! Always love your comments and your visits, thanks!!

I always tell relo clients about it and even locals so they can read about trends in the market.

Mike - I'm glad that those words inspired you today! They are so true. I used them again today at an office presentation and I hope the agents there came away with the same motivation that you did. Thanks for checkin out the (other) blog, and especially for leaving a comment there. It can get pretty lonely on those outside off-ramps with no CHPs and no traffic! LOL! :-)

Jeff -your AR closing is coming. Your positive activities will generate rewarding results! Just hang in there, and keep doing the activities. This post is to heighten the awareness outside of the box, not just in the rain. The more who know about your blog, the more opportunity to engage in business. Thanks for your comment my friend! I always appreciate them! :-)

Gail - thanks for noticing! :-) I'm glad you're pleased, you're one of my subscribers and so I hope I never let you down! Have a great weekend! :-)

Pamela - it sounds like you got it goin on!! Love your ideas and how they are working for you. Thanks for checking out TechKnowBabble, I hope to be bringing on some great writers and offering even better than I can here. So far, we are getting some international exposure and I have to figure out how to handle it!! I Love it here, I love it there, darn, I love it everywhere!! :-)

Mana - that's great! How can it hurt bringing more awareness to your blog. The communities you live in need it more than all these wonderful rainers! Well, I guess we need it too! LOL! Sounds like it's working well for you and your marketing pieces are hopefully driving you readers and ultimately...business! Thanks! :-)

Fran - as always, you are very welcome. Thanks!

Bill - thanks for that. I did change the background color to a lighter tan, I am still experimenting with what works and what don't. Your comments are always taken into consideration seriously and with great respect. Thanks!

Sometimes we have to try new things to "Keep It Alive" if you know what I mean! :-)

Michelle - exactly. It's the next step in the whole process, sorry I'm late...just getting there now. I know there are so many things to learn, it takes time, trial and error, and good people like you to share these comments which help ALL readers to some extent. Thanks for doing that! You're awesome in my book! :-)

Cyndee - we gotta talk! I love it. I'll be contacting you next week. If you don't hear from me, can you shoot me an email or call me collect? Thanks!!

FEATURED COMMENT ON "YOUR BLOG IN THE REAL WORLD"

Brad - my next idea is doing video interviews with local businesses we like and recommend and have them on our outside blog as either sharing info - like the roofer CEO I did this week that shares on the new roofing laws going into effect 10/1 or the owner of a local carpet cleaning company discussing his eco-friendly solutions that I also interviewed this week or the local kayaking company that does eco-friendly tours.

Here's my idea:

Interview and write about businesses you like and trust;

+ Share your Google love with them and email them the links;

+ Have them share it with their customers and SOI;

Equals new traffic to our outside blog and soon we'll be having a monthly drawing for "new subscribers"

What do you think?

P.S. Keep up the great job and I love your new outside blog!!1

09/28/2007

by Clearwater Florida Real Estate | Tampa Real Estate from Cyndee Haydon

Delete Report as Spam

Dan - got your message, will be calling you momentarily. Don't order those cards just yet!! :-)

Hey Brad - well let's see, my blog may be headed where it should be and I'm trying to figure out just how to actually get there. I like your idea of the blog address on my business cards. My partner uses my blog address in the signatures he has set up for me, but I never think to do that myself. I have it on my website, but I'm just not sure I have it showing up anywhere else. What is the matter with me?

I need to think about new business cards, so perhaps I'll be putting this on there. I'll be needing to order some soon - almost out. What better time, huh?

Brad, your posts are always so helpful - thanks for sharing all you share here with us.
Ann

Chris - you have the right idea and concept there. Another great idea to use as a RELO resource. So many great ideas and opportunities, just finding the time is what seems to be most peoples biggest challenge! Thanks for your comment here! :-)

Ann - Part II of this post will be all the ways you can promote your blog outside of the box! Missy gave me the idea for that one. I like the idea of promoting it other than electronically. Many consumers don't even know what a Blog is. It just looks like a website to them. Heck, many agents still don't know what a Blog is, imagine what's going to happen when the world catches on! The window of opp is now! Glad you're on board, and moving ahead of the pack! You'll be very glad you did...of course you know that already! Be by to check your blog later this weekend. I owe about 250 members some comments. So much for my blog this weekend! LOL!! Have a great weekend! B-)

Hi Brad...actually my Blog isn't on my business cards. It is on my website(all 14 pages) and on my newslete I send out.I have also tried to remember to put it on my emails. Cards are next for sure....Thanks

Brad, your comment that resonated with with me is that we may find that our blog is getting higher ranking than our website. That seems to be the case with me. My goal now is to figure out how to effectively connect the two.

SEP

2007

Brad, thanks for the reminder that it's even more important to link to your blog than it is to link to your profile. In tech classes, we have always told agents to drive traffic to your website (using your URL on business card or in printed materials). Now we have to learn to do the same with blogsites.

Among all those linking options that AR awards points to, it would be nice to have an HTML graphic that says "View My Blog"..

Brad - Glad you like my latest "project" - if Youtube didn't take so long to upload each file I'd be done (LOL) - working on a new Flash player and hosting my own video - topic for another day (LOL) - yep let's talk - I could still use your help with the other favor I asked :-) Until next week my friend...

Joan - sounds like you have all bases covered! Business cards are good! I think it takes multiple efforts to get it out there and for it to really stick with those who are new or unfamiliar with blogs! Consumers catch on quick and are pretty sharp with all the new technology. Blogging is nothing new to some, and over the heads of others. Thanks for stoppin by to comment!

Brian - good goal, you need to link them to each other. Have one drive readers to the other. To long and complicated of a strategy to post here in the comments. Let's hook up sometime, and I can show you some stuff relative to your goal! :-)

Eric - you can add one in addition to the one Active Rain already has. Maybe something like this. Just customize your own any way you want. Then post it anywhere you want! :-)

This one's for you Eric - Enjoy!!

Cyndee - I promise to help you with that next week, but you'll have to call me for that one. We can webex and take care of it. It's time for our "virtual cyber meeting". More on those coming soon. Webcams and online video conferences coming soon too. Don't forget to call me next week! Thanks Cyndee! B-)

Thanks Brad as usual great advice. Some day I will be there thanks to all of you who keep pointing us in the right direction.

Hey Brad - can you do one in red, white, and blue? Those are the colors on my website....... if you're so inclined, that is. ;-)

Ann

Brad...awesome posting! I'm still working to get my hands around the blogging thing....finding the time in my schedule, topics, etc. I haven't even had time to read all the comments everyone made to YOUR blog! LOL!

How did you get this blog to look like you did? It really looks cool! Is that in the Blogging Kit I still need to read?

I'm just ready to order new cards as well.....for my GRI, and will add my blog as well! Thanks!!

As always masterful blog. I agree with

Candy Henthorne- Spring Texas Real Estate

there is always something that can be learned in your blogs. I just added my blog to my email signature. I love the point made about the comments, your comments made are a valuable part of blogging. Well done!

Darrel - great to see you! (your text anyway) LOL! I can point you to the water but I can't make you drink. You will do what you need to do and only when YOU need to do it. This is one of those things I would push to the top of my list before EVERYBODY in your area is doing it. Just a little extra push from a friend to a friend! :-)

SEP

2007

Ann - let me see what I can work out for you. Been away most the day and all last night, but I'll try to work something out for you. You know how I love to help if I can! LOL! :-)

Jared - thanks for that compliment!! Glad to see you add that to your email, you might want to even automate it with some kinda animation. Draws more attention that way. Yes, comments are so powerful including your here. My post might get some readers and and appreciations, but it's the comments like yours the get me credibility and more subscribers. The power is in YOUR comments, not my posts! So thanks Jared for helping me build my credit and reputation here on AR!! :-)

Thom - thanks for taking your valuable "Time" to even read this post and to comment. That means a lot to me. If you want to get your posts to look like this one, you'll have to dive into some HTML. Just ask your browser to "VIEW SOURCE" of this page, and you'll see what the code looks like. Time being an issue here, not sure I'd suggest you learning HTML code right now. I do have a consulting company on the side called Agent Assist if you think you may need some help in the future, you just let me know! Thanks again for stopping by Thom! :-)

Brad, More great information about how blogging "Is a Good Thing". I love reading your blogs, you motivate me to get cracking with some of the blog ideas I keep adding to my list.

Brad, As always, I love reading your posts. This idea is a great way to stand out from the rest, at least for now.

Pat - what an inspiring comment, I hope this does the same for others too. Thank you so much for that. Wish we were closer, I'd love to be your title and escrow guy! :-))

Deb - thanks!! key word there.."at least for now!" It is only a window and a small one at that! These windows need to be looked through and quickly as they will soon shut!! Everyone and there brother will one day have a blog, but like anything else, those on the forefront will remain on the forefront....like us!! (Big Smile) :-)

Brad, I would love you to be my title and escrow guy - working with you would be a blast! What tech tool has a short window for trying? I have to make a journal to keep up with all the suggestions and tools you offer us.

Pat - my mistake on two levels, one: The glitch you referred to was the logging in first, I thought you were referring to my "Welcome Mat" on the Techknowbabble Blog. two: The tool I was referring to and the window is Blogging! Soon, everyone will have one just like a cell phone and an email address. That's what I was referring to. I can still be your T&E guy, just let me know if you're working with any Branch of First American, and I'll see that you and your clients get the best of care! :-)

Ann - here you go! :-)

Brad I am new to all this and as I was reading your blog I know this is one I have to bookmark. I know it has keys to move me forward. But I feel as I read the blog and read through the comments (which is a wealth of info in itself) I feel as though I am reading a foreign language and I understand about half of what I read. I know that at sometime soon I will be able to comprehend all this tech stuff. But thank you for taking the time to write these informative posts to help someone like me.

OCT

2007

Brad, Always enjoy reading your posts. The point about the blog address being on a business card is excellent.

Brad: Great information and I expect nothing less from your posts. I learn something from your posts every time I read them. I include by blog address and website on everything now.

Great post Brad. Thanks for sharing the tips with us. So much to do, so little time....

My AR blog address is on the back of my latest business cards:

"Blogging about Real Estate at...."

It is on flyers I distribute.

It is a topic of conversation when it seems appropriate.

Gotta drive traffic....

Sue - 6 months ago. I didn't even know what a Blog was. It was just a bunch of Technobabble to me too! :-)

It will not be long before everything here will make "cents" to you. Just keep pressing forward and try to grasp as much as you can. You will find that there is so many ways you can benefit from blogging, but you'll have to do it in your own time. Have fun with it, absorb what you can, and know that there are some wonderful members here that will help you all along the way. I want to welcome you to AR once again, and I wish you all the best in your growth and success here. Just keep reading, commenting, and writing. The benefits will be huge, I promise!

Happy Networking and Blogging to you! :-)

Lola - so many ways to market your Blog to the outside world. The business card is a great start, but just imagine all the possibilities. What about your outgoing message on your voicemail or on your cell phone message. Just spend 10 minutes thinking about it and I bet you'll come up with 10 ways to promote your Blog to the "Real World". Watch for my next post with that title!! LOL! :-) Thanks for commenting, I really appreciate it!

Donna - YOU GO GIRL!! :-) Glad to hear you are promoting yourself in all the ways possible. My challenge to you would be, can you come up with 3 areas that you're not currently promoting it that would be a benefit to you or your potential customers? I bet you can if you think about it for a few minutes...see, there's an idea popping into your head right now isn't there? LOL! Thanks Donna for always coming by and leaving your generous and very kind comments!

Joe - Time is on your side! Oh yes it is! I hear a song in the background here! LOL! You're welcome and I hope this will be helpful to you. Use the time when you're driving or waiting somewhere to think of all the ways you can put this post to work for you and your blog or website. The possibilities are endless!! :-)

Mike - you get it! Thanks! I'm just trying to heighten the awareness here for exactly what you're already doing!

Don't limit yourself to what you know, use the knowledge of others to succeed and grow!

Another Bradism for the Record! :-)

Brad - you're so full of links, and links to links. I could spend all evening just chasing your links.

Brad, I would love to do business with you, let's work on that.

Sharon - LOL! ROFL!! This is the one post that only had "One" link in it! You are too funny, I know my past posts are always loaded with links, that why I let this one breathe a little ! LOL! :-)

OCT

2007

Pat - my door, phone, email, blog and website are always open to you. You just call, and I'll be there! :-)

wowzer........great idea.......putting a link to our blog on our email signature..... of course, now the pressure is on.........so far, I don't really blog except to yak..... my blog is more a picture of my personality rather than TONS of information like Your blogs!!

Brad, thanks again for the tip you gave me above!

Today, I got my first inbound buyer inquiry off my blog on AR. I was waiting to see if and when it would happen..it's proof that there is real world value in participating here.

Nancy - do people like you because of your information or because of who you are? I think both, but who you are is more why your clients and friends choose you. Have a yak blog and a business blog! There's no limit to what you can do, especially having a focused purpose for each blog! BTW - love the picture of your personality! Keep on bloggin!! :-)

Eric - that's the best news I have heard today! Congrats my friend! Need a title and escrow guy? LOL! I'm glad your efforts are paying off here, it does take a bit of time and effort, but I know quite a few members who do really well from their blogs here! Way to go, thanks for letting us all know here! Makes me wanna shout it out to everyone!

Eric - Let's make this a goal for once a week!! "I got my first inbound buyer inquiry off my blog on AR"

great Idea - Put your blog URL on your business cards! I hava a link on my E-mail signature. I just read today about one guy who gives out Mouse pads with his website and blog URL on it. That struck me as brilliant! When you are on the internet- I bet every one of those people have atleast read some of his blog!

Paul - love the mouse pad idea, I wonder what others we can come up with. Refrigerator magnets, shopping carts, for sale signs, mailers, flyer's, how about some stickers for the kids at school. Remember, it's your Blog in the real world that creates successes like Eric's above! :-)

OCT

2007

Thanks for the tip, Brad. I'll be posting my blog on my new cards.

Also, I'll be writing a blog this week about some new sites I think you'll like. These sites are too cool.

LaShon - I can't wait to see the sites you're talking about....the crowd silences in anticipation! :-) Glad you liked some of the ideas here for marketing your Blog to the Outside world! :-)

GREAT GREAT GREAT Post! I'm going now to do what you said!!! Thanks for the good info! Blessings, Elizabeth :-)

OCT

2007

Elizabeth - glad this idea got you pumped up! Go get em! Thanks! :-)

OCT

2007

Great post......tried to give it a 5 (before I remembered I could not anymore.)

OCT

2007

Julie - that was sweet. I hear the new rating system and the new face lift here will be awesome. I got to see a preview of it and I liked it. Cleaner, neater, easier to read and navigate, I think you'll like it too! Thanks for commenting, and have a great rest of the weekend! :-)

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