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Ever Heard of “Reputation Architecture?”

By
Real Estate Broker/Owner with Dagny's Real Estate

I just published this in PRlog for Ginny Gorman to get some well deserved online attention....

Ever Heard of “Reputation Architecture?”


Reputation Architecture Reputation_architecture

The real estate industry is on the cusp of the biggest shift in marketing strategy — ever. The future will usher in the age of Reputation Architecture, and the real estate professionals who execute on this change will be highly rewarded.  Buyers are planted firmly in the driver's seat, and traditional home search leads are spiraling into irrelevance. Savvy consumers are increasingly protecting their privacy by screening incoming contacts and ignoring salespeople.

Ginny Gorman, a real estate professional from the Southern RI real estate area, will be using this newer concept of “Reputation Architecture” gained from her ActiveRain training for her real estate business at Phillips Post Road Realty in North Kingstown RI.   Yes, it is being reflected on her web presence at www.RIHouseHunt.com too.  It will focus on strengthening her online marketing skills and expanding her knowledge into new areas that are equally important in this new internet age of real estate.   Think of it!   Buyers and sellers today are on the internet looking for homes and comparing homes to theirs over 90% of the time!   Even the elderly are being guided by their children on the internet.  Ginny is the leader and wants to maintain that stance in southern Rhode Island real estate online marketing!! 

Ginny Gorman, a Realtor and Accredited Buyers Agent from the Southern RI real estate area, brings the knowledge of the schools, community, politics and regional experience that will save you time and definitely money in your home search.  Her expertise of RI waterfront and ocean front real estate in North Kingstown, South Kingstown, Narragansett, Jamestown, Charlestown RI and beyond is part of what she shares with her clients.  She is a savvy Internet marketer and is a well known RI blogger on the ActiveRain real estate platform.  Her strong customized internet marketing plans sell homes. To a buyer, she is right on top of the latest home offerings that can meet your family's needs - give you the local expertise you require in making your purchase. To a seller it is all about getting the word out in the marketplace.  Google her!

Don't get left behind. Grab this RI realtor, Ginny Lacey Gorman, who knows how to lay the foundation of your marketing online and help you reap the rewards.

Ever Heard of “Reputation Architecture?”

Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Interesting post. I do believe that people will still search on the Internet and through agent sites...I think they do not want to speak to us until THEY are ready...and they will always need our advice and expertise...those who give the right advice when the client wants it will do well.

Mar 11, 2011 02:17 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Dagny, It was Jon Washburn's post where he was talking about Reputation Architecture, wasn't it?

Mar 11, 2011 02:24 PM
Judy Klem
Transition Stage LLC - Shelton, CT
Home Staging, Senior Move Management, Fairfield/New Haven counties

Hi Dagny - Very interesting post! Thanks for sharing this info about Ginny!

Mar 11, 2011 02:29 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Good for you.  I love Ginny.  I need to get on my press release too.  yet, one more thing to do this weekend.

Mar 11, 2011 10:15 PM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Wow Dagny I'm in 7th heaven with the press release...i got a google alert on it this morning too...thanks buddy!

Mar 11, 2011 10:46 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Jeffrey - Yes, the internet is the place to be!!!

Jon- You are so correct!  Are you going?

Judy - Yes, Ginny is one cool lady, isn't she?

Debbie - get going!  it actually was a lot of fun!

Ginny - You are so cool, and will prosper with your new identity as of April!

 

Mar 11, 2011 11:31 PM
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Dagny, very cool, very interesting, I love it! Now to find out more..

Ginny is very cool too btw.... Great job!

Mar 12, 2011 02:50 AM
Kate Bourland
Marketing with Kate - Redding, CA
Onlilne Marketing Mobile Marketing

I"ve heard the term Reputation Architecture.  I saw the blog that was written on it earlier this week but didn't read it.  Must go find it.  Good Stuff.

Mar 12, 2011 07:25 AM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Andrea - Are you coming to Rain Camp in April?

Kate - It's a challenge, too, Kate..

Mar 13, 2011 12:02 AM
Craig Daniels
Tech Training for You! - Staten Island, NY
Technology Instructor/Project Consultant

Dagny - I'm trying to launch my new "gold stars" group... if you like, would you post this article over in that group? (and any more in recent archives like it) great post, thanks! -c-

Mar 17, 2011 08:22 AM