Special offer

How Many Showings is "Too Many"? How Much Info is "Too Much"?

By
Industry Observer with Swanepoel T3 Group

Most people would say that home sellers should welcome any and all showings. After all, if a home buyer and her agent take the time to visit a property than they presumably have some interest in buying it. Isn't everyone just too busy these days to waste time?

But many buyers can't seem to make a decision. Some buyers want to see all the homes on the market, sometimes two or three times each. They worry about prices still dropping and that the perfect house will be the "next one"or maybe in another subdivision or town.

Younger home buyers can be more immersed in internet research than some of us can imagine. They are skeptical of authority and seek out many sources of information. These buyers analyze, re-analyze and finally hit the wall of information overload. Then they turn from their computers to their social networks for support.

Today it isn't unusual to show homes first to Ms. Buyer, then to her fiancee (they work on different schedules), then to Ms. Buyer and her sister, then to the fiancee and his parents. A listing recently had three showings on the same day in a round robin of participants. I felt bad for the agent who was shuffling these shifting groups of people back and forth across town while everyone voted and gave advice. I also felt bad for the seller who quickly cleared out each time the phone rang for another showing. We learned later in the week that the buyer wasn't ready to make a decision yet. Frustrating.

Realistic sellers are sympathetic with buyers who are afraid to make a decision -- but only up to a point. Many sellers think that they are "giving away" their cherished home and become impatient with the  seemingly endless requests for showings, repair receipts and inspections. And so the sellers ask, "whatever happened to people just buying a house they like and can afford?"

So what do you think? Will you do anything different in the up-coming Spring market?

 

 

 

 

 

 

 

Comments (22)

Dan & Laurie Pittsenbarger Team
Keller Williams Western Realty - Bellingham, WA
Lakeside & Coastal Single Family Homes

All part of the ever changing game of real estate. My opinion is have one's home ready for showings and welcome all you can get - whenever you can get'm. The alternative is "no showing".

Mar 12, 2011 11:55 AM
Karen Monsour
Coldwell Banker Fort Lauderdale Beach - Fort Lauderdale, FL
REALTOR, SSRS - Sells FL Waterfront, Short Sale Expert!

I did a rental showing today $3000-$3500...so not bad.

I went over my rule of 5 showings per day - yes you do get mixed up and forget...

That's it, no more exceptions...

OK, I'm ready to pull my hair out.

You shouldn't need your mother at 30 years old with a fiancee...

Probably should delete this as it's NOT MEMBERS ONLY...

Mar 12, 2011 12:01 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Working with buyers the ones I am always trying to weed out is the window shoppers who really have no intention of buying.

Mar 12, 2011 12:03 PM
Mark Nehs
Mortgage Loan Officer Waukesha Wisconsin - Pewaukee, WI

There is a a too much and it should not matter by how busy we are it should more be defined by the buyer.  I know if I am cruched for time the appointments I will stick to the important details and if I have more time I tend to say too much.  Time to change this "system."

Mar 12, 2011 12:06 PM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Note: I took out a dangling paragraph -- what I think Karen #4 was concerned about.

Mar 12, 2011 12:36 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Leslie, We've seen similar behavior lately.  Not uncommon to have spouse A for one showing, then spouse B for showing 2...and then maybe a third showing with another family member for opinon.  Part of me wants to say get your act together and come one time...but know that's probably a dream :)

Mar 12, 2011 12:38 PM
Nancy Fraser
Exit Realty Premier - Massapequa Park, NY
Realtor, Massapequa Homes for Sale 516-729-0278

This has become normal in the market today. There are to many houses to chose from and trhe buyers are slow to make the move.

Mar 12, 2011 01:01 PM
Evelyn Santiago, Managing Broker Heart Realty Group, Inc.
Heart Realty Group, Inc.. - Oswego, IL
Passionate About Real Estate & Our Clients!

This hit so close to home I had to laugh. 1st time home buyers have it tough with so much inventory, so many "good" deals and interest rates still low.  The sense of urgency is not there until they lose a couple of homes they have on their top 5 because they can't make a decision.  It's definitely something that can try your patience.

After many weekends of showing condo's to a buyer I asked her to pick her top 3 and we would go back one weekend and she could decide from them.  Well, just before the weekend she called and told me that she had a financial setback and would not be able to buy.  My instincts tell me that even after showing her almost 40 condos she was not ready to make a decision. 

Got to go to bed so I can get up tomorrow and show a buyer another house just in case she likes it better than the one she "loves"....10,9,8,7....goodnight!

Mar 12, 2011 01:58 PM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

So true!    Many buyers are so scared to make a decision that they keep second guessing what they have decided....  and never get it done until the "perfect house" is gone!  Then the process starts over....   

Mar 12, 2011 02:06 PM
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Leslie... ah, information overload... and those that wear out a listing agent with friends and family members to see the house, or spouses at different times of the day. Maybe that buyer should get 2 free passes and then pay $20 a person per new visit.. lol  Seriously, you make some excellent points that probably many buyers don't think about.

jeff belonger

Mar 12, 2011 03:37 PM
Larry Story ALC
Total Care Realty - Greensboro, NC
Beneath it all is the Land, Covering all of NC

Leslie,

My actions will of course depend on the inventory of the market.  As the inventory dwindles (hopefully) then the market will shift.  Now of course many sellers understand that it is more of a buyer's market

Mar 12, 2011 03:39 PM
Glenn Roberts
Retired - Seattle, WA

I got a good time from Mark Hall a few months ago. He encouraged getting some real specific information from buyers and when you show the right house to them and they don't make an offer, ask them why. I also have a rule and I tell couples on the first meeting that if they are both making the decision, I prefer to show them the house together. And I tell them they need to get excited at the same time.

On the other hand, we all know, that if they don't fall in love immediately when they walk in the house, they most likely aren't going to buy it.

Mar 12, 2011 04:19 PM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Glenn: Good idea -- make people be more specific earlier on. "We'll know it when we see it" isn't much guidance.

Larry: we don't have dwindling inventory yet....lots and lots of listings still

Jeff: I hope that the good advice from Glenn and others helps.

Dagny: and then all future houses are compared to the one that got away!

Evelyn: oh, I am sorry....that is a lot of weekend hours, and when you tried give her structure she resisted. Darn.

Nancy: the "new normal"

Bill: where is the line between being accommodating and an over-eager doormat?

Mark: we all need to help each other...good luck.

Gene: write a post...how do you do the sorting out?

Karen: thanks for advice

Dan: good point!

Melissa: Folks seem to agree with you.

 

Mar 12, 2011 04:56 PM
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Leslie,

This is one of the issues that crops up in part because we work for "free" until there is a closing.  A fee of $100 an hour would nip this behavior in the bud very quickly.  And in some ways - the fact that everything is "free" until the closing has a great deal to do with buyers feeling that time is no object.  But I don't see that structure changing.  In our area it would probably raise the costs to the consumer not lower them.

I think everyone's patience is wearing thin with buyers that are too demanding.  We just had that "Buyers are Babies" blog that really hit a chord.  So it shows that in general there is increasing push-back against overly demanding buyers.  At some point buyers need to consider the inconvenience to the family who has to clear out every time they ask for a showing.  If one buyer demands multiple showings - sellers can deal with it.  Multiply that by 20 buyers doing the same thing and you've got a problem. Also, a serious buyer may do this with one or two properties, but if that starts to escalate to 3-4 or more "final" properties you've got to wonder whether anyone is truly serious or just looking for reasons to reject the property.

Interestingly - I'm getting more and more showings declined.  I've been thinking that this might be related to seller fatigue with buyers who simply can't make up their minds or insist on multiple showings.   This is a problem in that my showing "plans" get blown to bits because sellers dig in their heels and say "ENOUGH!"  Ideally - I like to cover one neighborhood at at a time.  But due to the number of declines I'm getting - that's just not possible. I have to show what I can, when I can - and I think it really creates confusion for the buyer.

Mar 12, 2011 07:54 PM
Bob Jakowinicz
National Realty Centers Livonia--Bob Jakowinicz - Livonia, MI
Michigan Real Estate Agent-- MI Real Adventures

Great topic.  We have had this really come up here when we crashed before the rest of the nation in 2006 and we were chasing our tails trying to figure out what the heck is going on.  With high inventory and negative news press everyday, everyday, every night it tends to make home buyers a little nervous about pulling the trigger.  We are now seeing lower inventory and homes selling much more quickly and now the home buyers do not have the option of taking it so slow or the home they like will be gone. 

I guess we are seeing the market kinda correct this issue for us.  I just had a young first time home buyer call and say "every-time I see a home I like on the web/internet it seems to be gone before the weekend" yep shes right it is pending.   

Mar 13, 2011 12:51 AM
Judy Jennings
Top Agent Plus - Middleboro, MA
Tap into Judy's real estate expertise & resources.

Leslie - This is a problem for all of us. There is so much information and too much advice from friends, family members, bosses, the milkman....  you know all the experts that have purchased real estate before. I like Jeff's idea, "2 free passes, then $20 per person for each new visit." That would teach them! LOL

Mar 13, 2011 03:52 AM
Robin Rogers
Robin Rogers, Silverbridge Realty, San Antonio, Texas - San Antonio, TX
CRS, TRC, MRP - Real Estate Investment Adviser

I like working with younger buyers and their posses. It can be frustrating to have to show several different homes and change the search parameters to fit in with everybody's opinions and advice. But I've found if I stay out of the decision making process and offer my advice when asked, my buyers are a lot happier with their final choice.

Cheers,

Robin

Mar 14, 2011 05:19 AM
Leslie Ebersole
Swanepoel T3 Group - Saint Charles, IL
I help brokers build businesses they love.

Hi Robin: A seller of mine questioned this today. The agent and son came once, now the dad and mom want to see it, but they have different schedules, so there are two more showings in the next 3 days. It's really 3 first showings but for one buyer.

Judy: can you imagine asking that....I might, just once!

Bob: good to hear that things are recovering in your area. I've sold two listings in the first weekend in multiple offer in the past 2 weeks, so the buyers are out there for great prices....but not everyone can win!

Ruthmarie: I see the same -- it can he harder to get in where you want. Sellers who have been on too long get cynical.

Mar 14, 2011 04:06 PM
Andrew J. Lenza
Coldwell Banker Residential Brokerage - Holmdel, NJ

Another change in market behavior that supports the Open House as a productive use of an agent's time AND the importance of coordinating Open Houses with other listing agents in the same locale.

Mar 14, 2011 04:31 PM
Anonymous
gnrlyspking

I had a buyer submit a contract and then come to view my home twice more.  Then for the third visit she wanted to bring friends and family.  I had an open house two days before and she had already brought friends through at that time.  I think that is one good purpose of having the open house.  For me...two viewings is enough.  After that buyers should come to the open house if they want to see it again or bring people to see the house.  After a contract is submitted I  think it is inconsiderate to keep asking to see the home.

Jan 18, 2013 12:28 PM
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