My Perfect Closing Gift

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

My perfect Closing Gift is an invitation to a dinner. I know that many agents like giving some gifts. I for one never remember who gave me this or that present. Every time my wife would say «Remember who gave this to us?», I do not know what to say.  I suspect I am not the only one. No matter what I bring to my customers, they may not remember it later.

But this is only half of the consideration. Dining with clients is the best time to socialize with them. They just closed on the condo, they are all excited. They are yet virgins and do not know how much they will hate the barking dog next door; those late parties in the unit rented to college students...

For now world is wonderful, and this is my best chance to spend quality time Dining out - Jon Zolsky Blogwith them. You would be surprised how much you learn about your clients in these couple of hours, and how much they learn about you in this short time. They thought you are a good agent, fine. But they did not know so much interesting things about you, and it is all human stuff... It is all the stuff that creates the bond.  You may click on so many levels...

It is not business, everybody is relaxed. It is the best time and it is a crime to exchange it for a gift.  Even if they remember who gave it to them, it is just a gift from the agent. Would it bring warm feelings that you might have after spending great time together? You are not just an agent, who spent a token of the commission for this gift, you are a cool guy, a pleasure to talk to PLUS you are a great agent who they trust even more now, and whose name would come to mind when they think about real estate...

People like to share good experience. And when they talk to their friends, and mention that place with great food and atmosphere, and, by the way, our agent took us there, and we had such a great time. If you ever want to buy there, we will give you his card, he is such a good guy, a great agent, you will like him a lot. Seriously...

Make their experience stronger by spending time with them. Not necessarily a dinner, take them on a short boat trip and taste the champagne, but there is nothing better than these extra couple of hours that you spend with your clients.

If I sound as if I am doing it to get more business, I am not. It comes naturally. No, I do not ask them to fill the list with 10 of their friend's e-mails. I do not even talk about business. If you did a good job, and people are grateful, they will remember you. 

* image courtesy of burningkarma via Flickr.com under Creative Commons License

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  1. Praful Thakkar 02/03/2017 10:25 PM
Topic:
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The Art Of Marketing You
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REALTOR LIFE
Diary of a Realtor
Tags:
clients
closing gift
friends
keeping in touch
dining out

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Rainmaker
212,926
Sandy McAlpine
RE/MAX EXECUTIVE - Cornelius, NC
Search Lake Norman Homes For Sale - Lake Norman NC

that is an interesting idea! I spend a lot of time and conversation with my clients during a sometimes stressful process. I would be nice to just have a meal together

Mar 23, 2011 04:32 AM #377
Rainer
13,457
w w
Solana Beach, CA

thanks for your response Jon!

Mar 23, 2011 08:50 AM #378
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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Sandy - just did it last Friday. I am glad I did. We had excellent time together.

Mar 23, 2011 04:49 PM #379
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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W. Waters - my pleasure

Mar 23, 2011 04:51 PM #380
Rainer
2,538
Martin Taggart
Dowell Taggart Team Realtors-REMAX Best - Overland Park, KS

Great post! I usually host a housewarming dinner at their home, but this sounds like a better idea. Thanks for sharing.,

Mar 25, 2011 05:33 AM #381
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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Martin - I think it could be more challenging your way. Restaurants are a more neutral and not intimidating. Thank you for your interesting comment

Mar 25, 2011 10:10 AM #382
Rainmaker
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DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Jon, sorry I'm so late in reading this and my contratulations to you on the great idea and post.  Thanks so much for sharing.

Mar 26, 2011 12:58 PM #383
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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DeeDee - my pleasure. I am glad you liked it

Mar 26, 2011 04:50 PM #384
Rainer
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Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

What an interesting read and very thought provoking. This is why I like to read AR. I like the thought of this Jon. Thx.

Apr 02, 2011 11:31 AM #385
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Jon Zolsky, Daytona Beach, FL
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Beverly - I like AR for the same reason. I alwassy find something very interesting. Thank you

Apr 02, 2011 04:58 PM #386
Rainmaker
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Rob Rosa
Berkshire Hathaway - Wethersfield, CT
Personal Real Estate Expert

What a great idea!  I appreciate sharing the excellent idea.  i got into this business to connect with others, this is another opportunity 

May 23, 2011 06:42 AM #387
Rainmaker
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Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Los Angeles CA

I agree, creating the memories is most important. 

Champagne on the boat sounds great! 

Feb 03, 2017 10:45 PM #388
Rainmaker
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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

What a beautiful idea and beautiful way to bond with those clients.

Feb 03, 2017 11:12 PM #389
Rainmaker
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Sheri Sperry - MCNE®
Coldwell Banker Residential Brokerage - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

This is a great idea! Thank you. 

Feb 04, 2017 05:26 AM #390
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Jon Zolsky, Daytona Beach, FL
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Inna Ivchenko - Wow, the post dates to 2011, how did you stumble upon it? And Marte and Sheri? Something I do not quite understand

Feb 04, 2017 06:55 AM #391
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Marte Cliff - Wow, the post dates to 2011, how did you stumble upon it? I asked Inna the same question. Iis unusual when 3 comments come on a post, which is on AR since 2011. Trying to figure it out

Feb 04, 2017 06:57 AM #392
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Jon Zolsky, Daytona Beach, FL
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Sheri Sperry - MCNE® - Wow, the post dates to 2011, how did you stumble upon it? Receiving 3 comments on a post written 6 years ago, wow.

Feb 04, 2017 06:58 AM #393
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
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Rob Rosa - today i received 3 comments on this 6-year old post. And noticed that I did not acknowledge your comment. Even though it was 6 years ago, if I got 3 comments on it, it would probably be justified to reply to a comment 6 years later. But sounds a bit weird, I know :)

Feb 04, 2017 07:00 AM #394
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Marte Cliff
Marte Cliff Copywriting - Priest River, ID
your real estate writer

Jon - I believe we all came over from a reblog - http://activerain.com/blogsview/5017554/my-perfect-closing-gift

Just goes to show - a really good post lives on, and on, and on.

Feb 04, 2017 08:47 AM #395
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Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Marte Cliff - you are right. I found the reblog, and it explains why I received 3 comments on a 6-year old blog post. Now I need to ask Praful, how he stumbled on it after so many years.

Thanks for a compliment. I noticed that I did not lose the ability to blush :)

Feb 05, 2017 08:56 AM #396
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