The industry stats claim that it will take between 6 and 18 months to incubate the Internet Lead.
Is a mean of 12 months too long?
Can the real estate blog accelerate this?
First, let's define the Internet Lead: A valid email address, acquired through your Internet presence (read: site).
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5 Comments on Is 12 Months Too Long?
So you need to collect bunches of e mail addresses and send them a blog blast every month or so???
Most of the emails I get sort of qualify themselves, i.e. "I'm planning on retiring to your area in 9 months, can you send me some information."
I would term that inquiry a lead.
I got an e mail today with a 49 country code in the phone number (Germany) asking about a particular listing.
That is an e mail address.
They both get followed up but I like the 9 month guy better and he qualifies as a lead in my book; the other e mail qualifies as a suspect so far.
Jim Lee,
"So you need to collect bunches of e mail addresses and send them a blog blast every month or so???" NOT AT ALL
I must not have made it entirely clear as to what a blog blast is or how RSS works when I explained that an active blog will be posting content as little as once a week or more. The blast and RSS will be sent to those in the email database (being incubated) that same moment that you publish the post - not something that you have to manually organize and send... that's another thing that we're trying to avoid.
However, I know what you are saying that not all emails are equal- but the email leads that I am referring to are those that have remained hidden behind their email... not the ones that you can qualify, but rather those that are less revealed - read: an email address.
If you are already 'engaged' with a prospect because they are making specific requests then the incubation I am referring to really doesn't apply.
Does that make sense as to the differentiation I am making?
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