The National Association of Realtors (NAR) who tracks these sorts of things, says that the average staging investment is between 1-3% of the home’s asking price, and that investment generates a return of between 8-10%.
For example, let’s say your Howard County home should sell for about $400,000 – Say you invest 2%, or $8,000 – update the lighting, the bathrooms, curb appeal, maybe a kitchen counter, some paint. For this, you could anticipate a return of $24,000+. What’s not to like? And for a $700,000 home, perhaps an investment of $14,000, and a return of $56,000.
And keep in mind, there’s a whole range of important staging items that cost little to nothing in terms of money – decluttering, neutralizing, and deep cleaning, for instance.
Here’s another way to look at the “cost” of staging: In a HomeGain survey in 2007, they found that staging typically provides a 343% return on investment. – In other words, a $10,000 staging investment would return over $30,000 – So there is, in essence, NO COST. Rather than a “cost” of the initial $10,000, there was then a net increase of proceeds of over $20,000! Not staging is like giving away your money.
Best regards, Gretchen