The digital photography expectation is contemporary. How technology has changed the way our brains interpret imagery.

Real Estate Broker/Owner with Richard Weisser Realty


Our brain instantly brands a out of date photograph as old.There was a time not too long ago in which photography was a slow and cumbersome process. It took a lot of logistical planning and a careful meting out of precious film frames on worthy subjects.

The time lag between taking the photographs to publication could take anywhere from a few weeks to even years, as the film had to be processed and converted into a format that could be printed and shared.

So if a photo seemed out of season it was no big deal. Our thought processes were not honed to expect that a photographic depiction was current.

But digital photography and the Internet has changed all of that. With photographs being uploaded directly from events as they happen, the way that we think about images as changed.

More and more the brain is trained to assume that an image is fresh, new and current. As a matter of fact, if it is not, it seems out of place!

So we are less likely to “get away” with old photographs than ever before. It is an anthropological evolution resulting from the “I want it now” attitude and the desire to assimilate information quickly.

And now a day old photo really is yesterday’s news! 

An out of place photo



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Navona Hart
Real Living Cornerstone - Farmville, VA
Real Estate Agent, Farmville Virginia Homes & Land

Which is exactly why listings with snow photos need to be changed.  We are giving consumers the wrong messages with our photographs day in and day out!

Mar 14, 2011 01:05 AM #1
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate


When I bought my first digital camera, my wife had misgivings.  She said, "But they are expensive..."
It paid for itself in the first year, as I shot endlessly and never had to pay to have a photo developed.
She is now a believer.

Mar 14, 2011 01:06 AM #2
Lenn Harley
Lenn Harley,, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Nothing, absolutely nothing "dates" an MLS listing than a home photos showing "out of season" photos.

I am more convinced every year that, once many agents post their listing anew, they never, never, ever, even look at that listing again.

About the only thing sillier than an out of season photos is an out of time comment like, "Won't last", still in the public remarks for a home that has been on the market for 218 days.

Just keeps me shaking my head.

Mar 14, 2011 01:11 AM #3
Martha Brown
Long & Foster Real Estate, Inc., Annapolis MD 21403 - Annapolis, MD
Your Homes Around Annapolis Agent

We are such a 'now' society and the ability to wait is/has become a lost art. On the other hand the art of now photgraphy offers a instantaneous sharing of the now. Ahhhh the paradox of it all.

BTW- Congratulations on your milestone post here on AR. You are truly one of our icons.

Mar 14, 2011 01:12 AM #4
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. - Frisco, TX
Real Estate Agents

I love the availability of awesome photography to amateurs like me. Love Photoshop and the invention of the DSLR.

Mar 14, 2011 01:15 AM #5
Connie Goodrich
Keller Williams Realty - McKinney, TX
CRS ABR (McKinney Realtor)Texas

A reminder that since we are sensitive to current photographs, as the season changes and we have listings that cover a time period, we need to freshen those home photos to reflect, no snow, green trees and flowers.  Gorgeous photos!

Mar 14, 2011 02:06 AM #6
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional


That is exactly what I was trying to say without saying it! Thanks so much.


The only I hate is the short life expectancy of the camera, but as you said, the savings in film and processing outweigh the purchase expense of a new camera. THX.


It's easy to fall into that trap. A good reminder for us all to be more proactive in re-visiting our listings. Thanks.

Mar 14, 2011 02:13 AM #7
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Richard...We do live in that NOW world.  For me, I have all I can do to put them on my computer.



Mar 14, 2011 02:23 AM #8
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

We gotta keep up with the times, b/c that is what clients expect, and rightly so..great post!

Mar 14, 2011 02:34 AM #9
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate


It's amazing what can be accomplished today. I can upload photos and videos from my phone. Their available to the entire world on YouTube in a matter of minutes.


Mar 14, 2011 02:57 AM #10
Steve Loynd
Alpine Lakes Real Estate Inc., - Lincoln, NH
800-926-5653, White Mountains NH

Richard, I took about 50 photos of the huge ice fields yesterday behind my house...choose to keep about half a dozen and deleted the rest. Then published a post while my shirt was still wet from the hike. It is all so fast...and now we are expected to do it all quickly (cell phones, email, is the requirement).

Mar 14, 2011 02:59 AM #11
Kim Inman
Mountains to Lakes Real Estate, Inc. - Harriman, TN
CRS, Broker/Owner

Richard...thanks for the reminder that I have pictures that need to updated.  Since the weekend is supposed to be gorgeous I guess I will take on the task.

Mar 14, 2011 03:05 AM #12
Andrea Swiedler
Berkshire Hathaway HomeServices New England Properties - New Milford, CT
Realtor, Southern Litchfield County CT

Richard, a very painful reminder that all my headers need to be changed. I am working in it, but I have had other pressing issues lately to deal with.

Thanks for the kick in the pants. Hope I can work on that today a bit more.

Mar 14, 2011 03:15 AM #13
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

I am thinking that we have to thank the invention of the microwave oven to this "I want it now" mentality.

What a change!

Mar 14, 2011 03:26 AM #14
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in North Kingstown RI and beyond
Aah, It is so true & i do have a listing to's amazing how instantaneous things are..
Mar 14, 2011 04:22 AM #15
Rene Fabre
First American Title - Seattle, WA
Marketing in the Digital Age

The density of now! Or as the contemporary saying goes, "That was so 5 minutes ago!"

Mar 14, 2011 04:31 AM #16
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Richard it is funny with tabloid photos they DELIBERATELY delay their publication of them sometimes to make you think a celebrity was somewhere YESTERDAY when it was taken months ago, so some news outlets get away with it in Hollywood for the sake of keeping some kind of propaganda machine going for movie releases for example.

Mar 14, 2011 11:53 AM #17
William Johnson
RE/MAX Associates - La Jolla, CA
San Diego Real Estate Voice, GRI CRS e-Pro CDPE

Hi Richard, I always think about this and you are so correct. Unless the photo is generic like a flower, we are expected to be up to date. The sadness of that is many of us have collections and no real place to share them if they aren't current. A funny thing, I was searching images on Google today  and found a number of mine credited to ActiveRain. 


Mar 14, 2011 04:04 PM #18
Judi Boad

Great perspective!

I have been meaning to go to a listing and get fresh pictures with no snow on the ground now that we don't have any snow left anywhere in the greater Seattle area. 

I had better hurry!

Thanks for the post.

Mar 15, 2011 03:35 PM #19
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