18 Ways to Create Opportunities

Wahoo!!! you can never forget your warm market.

Hi Karen...Another possibility is to write an article for local newspapers or publications.  I've had two publications recently ask me to do that and it helps brand you as a local real estate specialist.  That's definitely my goal.

Kate

I agree with networking both in person and online!!

Patricia/Seacoast NH & ME

Hi Karen -- I know the whole lead generation thing and what it takes to truly be in business and generate business really caught me by surprise when I started. Creating and internalizing your Unique Selling Proposition (USP) is huge imho.

Karen, What a great list!  I"m going to do this with my agents next week and have it bookmarked :)  I think a Blog is a must and agents have to make time for it...best thing I've ever done.  Past clients is always a must as well!

I'll have to try the post-it note idea!  It sounds like a great way to draw curiousity and stimulate action from buyers and/or sellers.  I imagine a brief statement including website and/or phone number on the post-it would be the message.

What a super and comprehensive list of suggestions, a couple I hadn't thought of yet.

Gretchen

thanks for sharing the list that your group came up with.. there are many opportunities that have potential within that list.

Newsletters  like a regular or digital work great.  People will appreciate local information.  That is #1 if you are farming

Although I have done many of these and continue to do so, there is one that needs to be at the top of the list, and perhaps could be the only one on the list (or, for fun, occupy all 18 spots!) and that is......

TALK TO PEOPLE

.....everywhere you go. I've gotten business from strangers in Starbucks (grocery store, park, concert line, etc...), so it's possible to talk to anyone, anywhere, as people's lives are constantly changing and living arrangements must constantly change.  So, people are constantly in flux and potentially need the services of a good Realtor, or maybe even know someone that does need it.

So, thanks for the mind expanding list, and keep in mind that it really just comes down to talking to people.

Working your past clients and your immediate sphere of influence....get referrals.

What a great list - great for new or seasoned agents! Thanks for the reminder; I think what ever you do consistently will work best for you!

Karen:

Networking with local business people is a good way to market yourself and create a referral base.  Good list. I have bookmarked it.  Thanks.

The post-it notes are new to me, Karen.  Sounds like they're worth a shot!

All good tips - way to nail down the staples of success

GREAT TIPS!! THANKS!

I do or have done all and can honestly say that most work except print, at least for me.  There was once a time when print was all you needed, but now I feel as if stuff like postcards just are not worth the trouble.

Back again, fascinated by the post-it notes.  I guess they're big, like the UPS ones?  Do you have them custom printed?  Who does that?  Thanks for the information!