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Internet Marketing Vs. Direct Mailing

Real Estate Agent with Prudential CT Realty

March 15, 2011 04:35 PM

As I've been getting deeper and deeper into marketing on the internet and Search Engine Optimization, I've been wondering how you all feel about internet marketing and the tried-and-true direct mailing. I'm beginning to lower my efforts and budget in direct mailing in order to focus more on my internet campaigns. From your experience, which seems to be more effective right now?

Lydia Lucas is your source for Milford CT Real Estate
Email: LydiaLucas@PrudentialCT.com
Cell Phone: (203)980-9213
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Jon Quist

REALTY EXECUTIVES ARIZONA TERRITORY - Tucson, AZ

Tucson's BUYERS ONLY Realtor since 1996

I know that direct mail neighborhood newsletters are tried and true, but it will take a lot of time, especially now. But I can drive around parts of this town and show you some super successful direct mail farms.

Mar 15, 2011 04:38 PM

Larry Bergstrom

Crescent Realty, Inc. Spanaway, WA. - Spanaway, WA

CNE, CRS, GRI

Lydia, statistically a mailer usually only brings back about a 1% return on your investment. I've never seen a study on how much an Internet campaign produces.

It may be harder to tract.

Mar 15, 2011 04:40 PM

Sham Pathania

SAVE MAX FIRST CHOICE REAL ESTATE INC. - Mississauga, ON

Direct mail can be best for old clients and their referrals. I do not think we can forget that.

While internet marketing can be a good tool to generate new leads.

Mar 15, 2011 04:49 PM

John Michailidis

Real Property Management of Sarasota & Manatee - Sarasota, FL

Real Property Management of Sarasota & M

The eternal question for which we are all in search of "the" answer!

Mar 15, 2011 05:20 PM