I went to a local Realtor/Builder Tradeshow yesterday, and outlined my most recent first time homebuyer story:
The buyer wanted a specific neighborhood, which was slightly ($10K+) over her stated price range. I showed her 3 homes, one of which was in the neighborhood she requested. She liked that one best, and we went about writing an offer.
The seller wouldn't budge. We found another on in the same neighborhood, bigger lot, larger house, hungrier seller. We negotiated a great deal, including the seller paying buyer's closing costs. The buyer's payment increased about $70/month for the house she loves.
Do the math: I showed her 4 houses, she bought one. That's the way it's supposed to work if your buyers are telling you what they want, and you listen.
Listen to what your buyers are saying and show them what they want, and you can increase not only your volume, but your customer service!
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