Edwin Schlossberg
Great read for those that are interested.
Interactive Excellence, Defining and developing new standards for the 21st century!
http://www.amazon.com/Interactive-Excellence-Developing-Standards-Contemporary/dp/0345423712/ref=pd_bbs_sr_1/104-8527511-0927953?ie=UTF8&s=books&qid=1190992489&sr=1-1
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