Real estate commissions loom large in the eyes of most sellers.  I know, I sold six single family homes before I became a real estate agent.  I must admit back in my pre-agent days I questioned the value of paying an agent I rarely saw and seldom communicated with such a large portion of the profit from the sale.  Honestly, I do not even remember the name of five of my past agents.  It was not until I met Pat that I realized what a great agent is worth--not what she costs, but the amount of value she brings to the closing table.

 

Great agents often work their magic behind the scene but sellers are frequently left out of the loop. Once the listing was signed, the only time the five forgotten agents communicated with me was to schedule showings or present an offer.  Pat demystified and clarified the agent's role and value for me.  To honor her memory, and showcase the value of a great agent, I will use Pat as my example to reveal how she changed my opinion of a real estate agent's worth and maximized my net by boosting the bottom line.

 

Reason 1:  Pat put my desire to sell at the top of her priority list.  If mine was not the only listing she had, and I'm sure it was not, she certainly made me feel like I was her most important client and my goals were her goals.  It was not about her, it was about selling my property for the highest price the market would bear in the shortest time possible while keeping it as hassle free as a real estate transaction can be.  That's a lofty goal.

 

In order to accomplish the above mission Pat assessed my motivation to sell and discussed my timetable.  She gathered the personal information needed to establish an "Action Plan."  I later realized how comforting those words "Action Plan" were to me, and within a day Pat dropped off a powerful plan of action.  She began the listing with detailed knowledge of my wants and needs.  She listened, and better still she heard. 

 

I made the decision to sell, but Pat made it happen.  I remember the sense of relief I felt after meeting with Pat.  It felt good to pass the baton to an agent ready, willing and capable of moving forward with the sale of my property.  Confidence and trust are essential elements in a successful agent/seller relationship.

Reason 2:  Coming soon!  The story of Agent Pat will continue.

All "Agent Pat" articles:

Norma Toering - REMAX Palos VerdesNorma Toering & Team RE/MAX Palos Verdes Realty
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18 Comments on Cost Versus Worth: Real Estate Commissions or 10 Reasons Why a Great Agent Is Good For Your Bottom Line

MAR
17
2011
226,661 Points 4 Featured Posts Outside Blog Called Shot Master

Can wait to read part #2 of Pat the agent.........sounds like we got some big shoes to fill. It is nice that you have found an example of what a realtor/agent should be.....

10:39am • #1
1,001,807 Points 43 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Sarah - Pat was a tiny woman, barely 100 pounds, but you're right filling her shoes--not easy!

10:45am • #2
561,252 Points 3 Featured Posts Outside Blog Called Shot Master

"Cost Versus Worth"

Norma,

That is a great concept to communicate. Pat obviously knew it well.

Steve

11:07am • #3
1,001,807 Points 43 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Steve - Without a clear understanding of what an agent does it is impossible to appreciate the value they bring to the transaction.

11:39am • #4
589,917 Points 58 Featured Posts Outside Blog Called Shot Master

Norma --- it's so important that sellers realize agents are working for them and for their benefit.  Looking forward to reading more.

11:49am • #5
1,001,807 Points 43 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Michael - More agents need to develop the habit of engaging the sellers in the process--Pat was a master at it.  It's an effective way to establish value.

11:57am • #6
762,198 Points 69 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great tribute to someone who exemplifies a model agent.  It will be interesting to hear Pat's story.

8:19pm • #7
594,206 Points 22 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Norma:  I was really hard on an agent once before I got my license, I was really young, and yes a little arrogant!   Hindsight I feel really bad!

11:14pm • #8
MAR
18
2011
210,274 Points Hit Router Called Shot Master

Hi Norma-Pat sounds like a perfect role model and mentor-can't wait for the other 9

6:45am • #9
MAR
19
2011
985,522 Points 106 Featured Posts Localism Sponsor Outside Blog

Such a nice spin on the usual: I became an agent because my agent was such a loser and I figured if she could make money in this business, I could make 10 times more.

11:00am • #10
1,001,807 Points 43 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Jane - Pat was not perfect, but she was as close to it as I ever experienced as a seller. 

6:20pm • #11
1,001,807 Points 43 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Jane - I was not hard on them, but I did drop them from my life and memory.  Pat earned her place!

6:22pm • #12
1,001,807 Points 43 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Elizabeth - It's human nature to tell others about bad experiences. I'm ready to talk about the amazing agents.

6:25pm • #14
MAR
20
2011
850,571 Points 72 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Norma, When I first read the title my mind went to “cost versus loss” and penny-wise and pound foolish. Many agents are worth their commission. As we all know, not all agents are shining stars. Confidence and trust are essential. Looking forward to reading more on the story of Agent Pat.

1:13pm • #15
1,001,807 Points 43 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Kathleen - I actually had an agent thank me for helping her family make one of the smartest financial decisions of their lives--and she went on to thank me for telling them they would regret not puchasing that particular home.  Obviously, they bought it and love it!

1:47pm • #16
1,330,059 Points 189 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Norma, I like that Pat quality that THEY want to sell it as much as you do. Oftentimes that is not the case and you feel your agent has this ho hum attitude about YOUR goal.

6:14pm • #17

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Norma Toering Palos Verdes Homes in Los Angeles Area

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Rancho Palos Verdes, CA

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REMAX Estate Properties Broker Associate Lic# 01147470

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Broker Associate with RE/MAX Estate Properties. Tune in for Best Buys in Palos Verdes; Market Updates; Buy & Sell Signals; Advice to Buyers & Sellers and other real estate related topics of interest. Updates will be posted on all four cities on the Palos Verdes Peninsula, PV School District and other happenings on The Hill.

South Bay Los Angeles cities I sell real estate in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.




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