Five years after we entered this current downturn, some real estate professionals still attempt to conduct their real estate businesses' through the sole use of traditional forms of operations. By traditional, I am referring to not being a part of the cyber set. The next generation of realtors must learn to think out of the box, and have more understanding of the full real estate brokerage concept. My hope is that this blog will keep cutting edge technology in your face. Today's blog will cover the QR Code, many of you are very much aware of this technology, feel free to give those who are not as informed on the QR codes some of your input.
A QR code is a specific matrix barcode (or two-dimensional code.) by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can tact, URL or other data.
Although initially used for tracking parts in vehicle manufacturing, QR codes are now used in a much broader context, including both commercial tracking applications and convenience-oriented applications. Aimed at mobile phone users, (Known as mobile tagging). QR codes can be used to display text to the user, to add a vCard contact to the user's device, to open a URI or to compose an email or text message. Users can also generate and print their own OR codes for others to scan and use by visiting one of the several free QR code generating sites.
In today's Internet world of cell phones, text messages, and instant messaging, it's no wonder yet another tool is emerging, the QR Code. Of course, it would stand for "Quick Response." Everything is about fast information today, and the QR Code for real estate is no exception. Any person with a cell phone that has the QR code reader software installed can shoot a picture of that image and they will be taken to the website for that code.
Explaining it a bit better, you'll need a web-enabled phone. That's becoming much more common these days. Cell providers are upgrading their networks and offering web access at lower rates. Once you have the software on the phone, you can shoot a picture of these QR codes wherever you see them. They are appearing in print ads, on brochures and many other places. When you scan one, you are taken to the web page the marketer wants you to see. Of course, it will be optimized for viewing on a cell phone.
QR code lawn signs - The yard signs is provides the ease with which a prospect can get to a website with color photos and full detail information about a listing. Another great thing about the QR is, you don't need to post the sign at the home. You could place one of these QR code image signs anywhere.
Take a moment to think about the potential here. The number of phones that are capable of using the codes will jump dramatically in the next year or so. Get your plan together now, and you could be seeing targeted traffic to your custom listing sites from these codes. Remember, you can have a code for your personal website as well, placing it on your business cards and in other advertisements.
As I said, the next generation of realtors must start to be part of the cutting edge cyber group. Traditional forms will always be the building block of our industry, but understand that those who choose not embracing new technology and incorporate them into their business practices, will find themselves up a creek without the a paddle.