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Reinventing Your Blogging Voice

By
Real Estate Agent with Keller Williams Realty 0575737

LightbulbReading a handful of blog posts recently about the blogging "voice" I thought I would throw my two cents in on the subject, in particular

       Reinventing Your Blogging Voice.

I feel comfortable talking about this cause one I don't feel as guilty as some do about changing things and two, I have a very low worry about things as much as the rest of the world index. A blogging voice is your style, theme, or dominant thing you tend to wirte about. Some writers are controversial and deal in politics, religion and sex, others are strictly business with their real estate, staging, etc. focus, some are more human interest, current interest, personal interest, or even humorous, inspirational, or downright quirky. It is changing that style at some point that bothers some.

Say you have written 50 blog posts on farm and ranch as your specialty and now you are switching to historical homes or moved to another area of the country. Say you changed professions from REALTOR to Stager or perhaps photography. All well and good but now all your former blogs are not the current YOU that you want to talk about.

I would suggest a few things. First off for NOW and going forward be the real YOU, and write what you WANT to write about, and that you have a comfort level with that focus and that message and to that target audience that will be attracted to that. Second, bounce this new IDEA off with your trusted colleagues first before you launch ahead with it to get some initial feedback plus some encouragement. Write a transistion blog saying hey you used to be a REALTOR, you moved to Colorado from another state and now you are doing photography full time. Many have discussed should they edit all the former blogs saying they are now this new photographer person? I recommend no. They had value for who you were then, just leave those alone.

Three things if I can emphasize about this REINVENTING the new YOU to give you some solace in this upheaval with your writing:

  1. Don't worry about your new voice so much, as giving up the old you and that others won't understand this shift. It is refreshing as a reader to tell you the truth.
  2. QUIT feeling guilty that they won't like the new you, or that it is NOT RIGHT to change from that former you to this NEW PERSON. They'll get over it and if anything else they are GROWING right alongside you as you present this NEW VOICE. Don't be so full of yourself to think all these people are thinking about you 24/7 and YOUR life. They have their own issues to deal with.
  3. Now that those easy WORRY and GUILT issues are blasted aside, EMBRACE THE COMFORT OF YOU and just express this NEW YOU VOICE. We, your readers are actually looking forward to exploring the world WITH YOU in this new phase, whether it just be a new style, a new location, a new profession, your single now with before you were married or vice versa, you're an empty nester now..... blah blah blah

A new voice is a good thing. Fresh you know. Variety is the spice of life.

BLOG ON !!!!

Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Gary....I blog everyday and my thoughts are to write about whatever I feel that day.....there are some days that are very mentor flavored and others that are totally about inventory....some days are personal blogs some are focused on Rocky.....my blogs are a reflection of my mood and thoughts for that day....every day.

Mar 19, 2011 06:03 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

Part of the beauty of Social Media is that people get to know YOU.  We all change, we all have change happen to us.  What I am always looking for is . . . who is this person REALLY.  I think changing from Farm and Land to Historical would make you a very interesting read because you will have a new passion.  Nice post . . .

Mar 19, 2011 06:09 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

I have never given much thought to my blogging voice.  The way I see it, my blog is the real estate part of my life.  I'm always me because I don't know who else I'd be when writing.  Makes it simple when you don't have to think about it.

Mar 19, 2011 06:15 AM
Loreena and Michael Yeo
3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co. - Prosper, TX
Real Estate Agents

I too believe it's not a turn on and off switch but one must/ should make the transition slowly.

Mar 19, 2011 06:48 AM
Jim Courtney
OklaHomes Realty, Claremore Oklahoma - Claremore, OK
CRS, GRI, AHWD

My blogging voice must be going through puberty because it seems to be ever changing. I have been blogging for just over a month now and it seems that the topics vary. I have focused on the professional side of real estate through members only posts. I have posted a couple of humorous and personal views. Recently after becoming a Rainmaker, I have added a weekly post that is focused on the consumer. It seems my blogging voice is just a little kid running all over the place. I'll start paying more attention and focus it better. Thanks! :)

Mar 19, 2011 08:12 AM
Lindsay Pendleton
Relocating To Baton Rouge & Surrounding Areas - Baton Rouge, LA
Marketing Agent - Property Management in Baton Rou

This couldn't have come at a more better time, this is something I've been mulling over for some time. I stroll though my older posts and wonder if I should change them. It's kind of amusing how much my writing has changed from 2008-2011, time will do that. I think it's hard for some of us to feel confident within our own blogging style and unique blogging voice so this was a great "pick me up" and just what I needed to hear!

Mar 19, 2011 08:49 AM
Sondra Meyer:
EXP Realty, LLC - Corpus Christi, TX
See It. Experience It. Live It.

Gary, as someone that has moved to a new state, I can assure you this post is timely.  It is a challenge to determine how and when to introduce the changes.  I did take some pictures this morning that I'm planning on using for a upcoming post that will assist me with officially introducing my change.  

Mar 19, 2011 09:44 AM
Cherise Selley
Selley Group Real Estate, LLC - Colorado Springs, CO
Colorado Springs Realtor

Gary,

You make some salient points about exercising your blogging voice.  And I, for one, agree wholeheartedly that you have to communicate the real you, which then helps to create your personal and professional branding.  For now, Cherise and I are recalibrating the number of blogs we write and are going to focus on the video part of the business, as well as the coaching and operational parts about real estate.... g

Mar 19, 2011 10:07 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Paul: Sometimes it is GOOD to ditch the old you. A point in time for all of us at one time or another.

Ron: Write what makes you feel good to write about and that you are comfortable with. You can grow into other areas over time.

Roger: Yes you are the center of the universe, and YOU in particular we are all watching ha ha. Be yourself ~ you can never go wrong with that advice.

Jerry: Being ourselves just tells people where we are at, and is utmost honesty from us. People appreciate that.

Barbara: I love that focus of whatever the mood is that grabs you. In mixing it up for you I am sure it never feels boring or hard to write some days.

Mimi: Who is this person is a great question as a reader and with giving referrals out or becoming an Associate of another person. Great point that we change and change happens to us.

Chris Ann: You are a master at that real estate business side as well with that strong emphasis on the short sale.

Loreena: You are doing just fine and I think handle all your transitions with much grace. You know I am a big encourager of yours.

Jim: Keep zig zagging around in puberty and some dominant voice will emerge. Naturally even at the 150th blog you will not be writing about the same thing, but mainly there is ONE you that will emerge.

Lindsay: Just ignore the past blogs as it takes too much time to edit them or delete them, and they are not stale they were just YOU, then. Think of it like your legacy and just look FORWARD.

Sondra: You'll be the perfect example with coming up with that new focus however you decide to position yourself. I'm sure you will do fine.

Gordon: I like how your practice is diverse also with the coaching and you will emphasize the various parts to your readers. Cherise is getting very good with the video.

Mar 19, 2011 10:44 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Gary--What a great post.  While I have only written blogs concerning home staging, I find that I read and comment on many, many other posts that have nothing to do with staging.  You've opened some doors; gives me new ideas. 

Mar 19, 2011 10:55 AM
1~Judi Barrett
Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Embrace the Comfort of You... I love that line.

 

Gary, this post encourages everyone to write... and not hold back just because they've changed professions.. etc. 

Nice!

Mar 19, 2011 01:29 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

Gary, I have  not been blogging much for many reasons, you have given me much to think about my "Grasshopper". Hugs, CL 

Mar 19, 2011 01:41 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

I write about many things, not just real estate because there is life outside of work. I would like to add video...thinking hard about that one...thanks for the 'thought-full' post Gary!

Mar 19, 2011 03:13 PM
Tom Waite
Thomas Waite Real Estate Broker - Cypress, CA
So Cal-Apartment Bldg Investments

Gary:

Really great and helpful blog for the AR folks!

I like your style and you do write interesting blogs.

Tom

Mar 19, 2011 06:13 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hey Gary,

Thanks for the chuckle tonight..."Don't be so full of yourself to think all these people are thinking about you 24/7 and YOUR life. They have their own issues to deal with."

Mar 19, 2011 07:48 PM
Judy Jennings
Top Agent Plus - Middleboro, MA
Tap into Judy's real estate expertise & resources.

Gary - You are always the "voice" of reason. Thanks for the good advice. :)

Mar 19, 2011 11:45 PM
Kelly Young
The Platinum Group Realtors - Colorado Springs, CO
Colorado Springs Real Estate ~ 719-226-0126

Gary, your blogging voice is so fun to read every day as I never know what the topic will be.  Your ability to talk about so many different subjects and the photos are incredible and show just what you have to offer to your customers.  

Mar 20, 2011 02:20 AM
Lanre-"THE REAL ESTATE FARMER" Folayan
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Gary sometimes people feel the need to change their blogging voice since nobody either is not hearing what they are saying or can't relate to their point of view. But you will surprised who is reading your blogs. I wouldn't advise people to change their blogging voice -JUST ADD TO IT. Thanks for sharing. Great post.

Mar 20, 2011 04:49 PM
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Gary, it's true, we all have our own blogging voice- I tend not to worry too much about it either.  If I did change professions that would put a different spin on it for sure.  It's something to think about.

Mar 21, 2011 04:02 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

Janet: Do staging ones, do others. Write what is in your heart !!!

Judi: Just WRITE, and see where it goes. Occasionally you hit one out of the park but you have to get up to bat to hit that home run.

Cathy: We miss your writing when you are not around Cathy so when the mood grabs you go for it!!!

Wanda: You would create some phenomenal videos. Go for it.

Tom: Thank you.

Lynda: Some bloggers truly think they are superstars, in their own mind.

Judy Jennings: I try to be on an even keel even if inside I am pretty wacky.

Kelly: Every day something NEW pops in the noggin' LOL.

Lanre: The who is reading your posts is amazing and I agree with the add to it. Many readers are lurkers and just read and don't comment.

Mary: You are a natural with your voice Mary, don't worry about it....

Mar 21, 2011 06:50 AM