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A Warning To All Home Sellers……..

By
Real Estate Agent with Keller Williams Realty Chesterfield

A Warning To All Home Sellers……..

As the Spring home selling season begins to move in let me offer this up to you. Railroad crossing Just like in the days of old when coming to a railroad crossing there was a sign a sign that read “Stop….Look….Listen”.  It was a warning that there is a possible danger ahead and you needed to heed the sign and the possible danger.
Just like that sign with the flashing red lights when a train was approaching is a warning; we can use the same analogy when it comes time to list your home for sale in the current market place.

Here are 5 of the top reasons why a buyer will pick the house they buy:

Reason #5 ----- Shopping, we all shop out of both need and desire.  So we will look at how close we are to grocery stores, malls, restaurants, etc.

Reason #4 ----- Work, what is the proximity to their current employment or the diversity of jobs and the overall stability of jobs in the area.

Reason #3 ----- Schools, highly rated and a diversity of schools adds to the overall market demand for a particular area, especially for home buyers with school age children.

Reason #2 ----- Neighborhood, pride of ownership of the homes in your neighborhood will attract or detract buyers.  Are the homes similar in style and age, etc. or is there a real difference?

Reason #1 ----- Price, believe it or not PRICE still ranks higher than location in most studies on this issue.  Pricing you home for sale is the most critical part of placing your home on the market.  You may have the best looking home in the subdivision and the best yard and all of the bells and whistles BUT, if it is not priced aggressively it may not sell as quickly as you would like!

Of the 5 reasons mentioned above, you the seller have control over only one…..PRICE…..so price it right from the start while it is fresh to the market.
As a seller coming on the market it would be advisable to heed the flashing red lights.

STOP….LOOK….LISTEN

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Don Rogers is a licensed REALTOR® in Missouri.  I specialize in St. Charles County Missouri and have called O Fallon MO my home since 1993.  If you are looking to buy or sell or you are relocating to the area and would like information about the St Charles County MO area do not hesitate to give me a call at 314-954-6775 or if you would prefer to send me an email.

 

Comments(14)

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James Dray
Fathom Realty - Bentonville, AR

I like your analogy nice post

Mar 19, 2011 02:01 PM
Michele Norris
Crystal Realty - Incline Village Nevada - Incline Village, NV
((( Buy or Sell, Call Michele ))) Lake Tahoe NV

Don,

That's good! Stop...Look...Listen. Your post is great: easy to read, interesting use of color and art. I'm subscribing to your blog.

Mar 19, 2011 02:12 PM
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

James,

Thank you sir for stopping in this evening for a quick comment.  It is always a pleasure to hear from you.

Mar 19, 2011 02:28 PM
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

Thank you Michele for subscribing and the kind words.  I hope that I won't disappoint.

Mar 19, 2011 02:30 PM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Hi, Don.   Love the comparison to "Stop - Look - Listen". 

Nice post, clean graphics, clearly written, easy to understand.

Mar 19, 2011 02:56 PM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth

GREAT point Don, that price trumps EVEN location. Every house will sell at a certain price.

Mar 19, 2011 03:00 PM
Shannon Milligan, Richmond VA Real Estate Agent/Associate Broker
RVA Home Team - Richmond, VA
RVA Home Team - Winning with Integrity.

Terrific way to outline what is important to buyers. Thanks for sharing!

Mar 19, 2011 03:14 PM
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Don - Is that a light at the end of the tunnel or the train coming at us? :)

Mar 19, 2011 04:00 PM
John Pusa
Glendale, CA

Don - Excellent information and tips about all home sellers before placing a home in the market. Thank you for sharing very good blog.

Mar 19, 2011 05:08 PM
William Johnson
Retired - La Jolla, CA
Retired

Hi Don, I had a neighbor to one of my listings stop me last Sunday and say that I seem my listings so much faster than others, and she wanted to know why. I said it was my marketing plan. She asked if I was advertising more. No, it was my marketing plan. So what is you is marketing plan, she asked. I said pricing the home right, staging it to make it look it's best  and exposing it every way I can. She said that makes sense. I received an e-mail from her Thursday saying that she plans to list with me by end of summer. Guess it was my marketing plan, :-)

Mar 19, 2011 06:20 PM
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I ask sellers to tell me wha tthey would change about the house or location.  Then i point out these are things that buyers may look at also and they need to keep that in mind in this market.

Mar 20, 2011 02:36 AM
Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Don - In our market if you don't sell the property within 30 days it is on for 174 days.

Mar 20, 2011 11:09 AM
Janet Jones
Just Your Style Interiors, LLC - Kihei, HI
Home Staging, Interior Redesign Kihei, Maui, Hawaii

Hi Don--Oh, this is so true.  Here is Hawaii we're coming to the end of our high season.  Those sellers who listed and tested the market are still sitting, while many of the realistic priced homes are sold and closed.  It amazed me to no end that sellers think they can set the price of their home in a down market. 

Mar 20, 2011 11:27 AM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Don - pricing is always very high if not number one on most buyers lists. They will often accept less than desired in any other area if the price is right

Mar 20, 2011 12:31 PM
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