I have a business model that is built around "the last man standing" concept. Sure,I am not knocking them dead like we all did for the past 4 -5 years. I do have a very low overhead, an extremely competant staff that are all dedicated and not "clock watchers", and I believe I am alligned with the top tier lenders that will weather this mortgage storm.....
I think this could be the best time to advertise and really brand a name and logo.
Question for all you Rainer's ---- What do you consider the best source of media at this time?
Radio?
Internet?
Print?
Direct Mail?
Television?
telemarketing? -- ummmm sorry - not in my organization.........
or any combination of the above?
i think it will be very interesting to see how everyone responds. I no longer hear ads on the radio or see them in the paper.... i think the world is your oyster if you can develop a great marketing plan, use high quality ads and of course, back up what you promise...... let's hit em while their down and gain real market share and recognition!
c'mon - everyone offer something up here - we can all become winners!!!!!
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