When planning for the future, it is very important to have a “vision” of where we want to ultimately be in life. Unlike our “mission” which primarily defines our day-to-day operations, our “vision” is a long tern and far reaching goal.
Although many companies put both their mission and vision statements in their business plan, they are seldom revisited and rarely updated.
However, in an ever changing business climate and after adaptation to unforeseen circumstances, the true vision may in actual practice vary dramatically from the printed word.
It is important to know where we want to be five, ten, or even twenty years from now. If our vision becomes obscured, we don’t know where we are going.
And we risk losing our way!
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