I finally have to admit surrender. After years of successfully avoiding watching any TV or movies on cramped computer screens, I've found myself increasingly having to do so -- usually after forgetting to record a show on the DVR. People like me have a fondness for BIG screens, not tiny monitors. But lately I've come to notice how many pieces of view-worthy video are only available on the web, especially the short, controversial (frequently hilarious) ones.
Real estate web impresarios, there is a lesson here.
Not that video is utterly essential - I don't believe that's true. The well-made residential tour is a powerful tool, for sure, but usually only after its site has been found. The lesson I take is the same one that drove some to accept the demands of the web seriously earlier than others. It's the lesson that -- like giving in to laptop video or tweets in the afternoon -- embracing change means keeping a sympathetic eye on the shifting communications landscape. That landscape is where we find our marketplace and our clients, young and old.
And who knows? When we make a habit out of keeping pace with the front of the parade, we might look around and find that we just became a leader!
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