Everyone has their own little idiosyncrasies, like counting steps or washing their hands or trying to memorize pi to the 10,000th decimal point. At least I think they do, don't they? And, even though I've never admitted this before, I too have my own idiosyncrasies.
From the time I was a little boy I would subconsciously ask myself this question when I was with someone. "Do I like this person more or less now than I did a minute ago?" It was not until I was an adult that I realized that everyone asks themselves the same question. Maybe not as frequently as I do, but they ask just the same. That leads me to last Saturday.
Last Saturday afternoon my wife and I invited one of our friends and her new husband over for lunch and a swim. Now it's important to keep in mind that this is my house and my swimming pool, and I'm proud of it. Just like you're proud of your property.
As soon as they arrived my new guest jumped into the swimming pool and popped out of the water rubbing his eyes. "This chlorine water is horrible" he said. "It burns my eyes. I have a saltwater swimming pool and this is never a problem with my pool."
Sixty seconds had passed and I concluded without hesitation that I liked him less now than I did a minute ago. But why? What did he do that caused me to feel this way? Well ... he insulted me by implying that I was either stupid for having a chlorine swimming pool or that I was incompetent for not taking care of it properly. I don't think he intended to imply that I was stupid or incompetent, but he did. And I thought less of him because of it.
Here's one of the many rules of likability that real estate agents seem to miss. When you make a negative comment about any aspect of a persons property, you're causing that person to think less of you. Period. Your intent in is meaningless.
OK, stop right there before you say a word. I know what some of you are thinking. You're thinking that the homeowner "needs to know" what is wrong with their property so that when the time comes to price and show their home they're not disappointed . Maybe that's true. Maybe they do need to know. But know this; when you tell a homeowner how "stupid or incompetent" they are for (fill in the blank) they will be answering the question, "Do I like this real estate agent more or less now than I did a minute ago?"
In Persia, the king would reward the messenger who brought him good news and kill the messenger who brought bad news. You're clients are doing the same thing on a psychological level. So what's the solution.
- Some things are best left unsaid. I did not need to know how my guest felt about my pool and maybe your client doesn't need to know how you feel about their pool either.
- You don't have to be the one to break the bad news. Let your customers read or hear the feedback directly from the people who attended the open house. Better their heads role than yours.
- Be diplomatic. What you think is a piece of junk could be the same thing your customer perceives as their finest piece of art.
Tactics are important when dealing with clients. It's always better to listen than to say too much!! Cute story...