User11983_2_t Bob Sommers
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Red eyeEveryone has their own little idiosyncrasies, like counting steps or washing their hands or trying to memorize pi to the 10,000th decimal point. At least I think they do, don't they? And, even though I've never admitted this before, I too have my own idiosyncrasies.

From the time I was a little boy I would subconsciously ask myself this question when I was with someone. "Do I like this person more or less now than I did a minute ago?" It was not until I was an adult that I realized that everyone asks themselves the same question. Maybe not as frequently as I do, but they ask just the same. That leads me to last Saturday.

Last Saturday afternoon my wife and I invited one of our friends and her new husband over for lunch and a swim. Now it's important to keep in mind that this is my house and my swimming pool, and I'm proud of it. Just like you're proud of your property.

As soon as they arrived my new guest jumped into the swimming pool and popped out of the water rubbing his eyes. "This chlorine water is horrible" he said. "It burns my eyes. I have a saltwater swimming pool and this is never a problem with my pool."

Sixty seconds had passed and I concluded without hesitation that I liked him less now than I did a minute ago. But why? What did he do that caused me to feel this way? Well ... he insulted me by implying that I was either stupid for having a chlorine swimming pool or that I was incompetent for not taking care of it properly.  I don't think he intended to imply that I was stupid or incompetent, but he did.  And I thought less of him because of it.

Here's one of the many rules of likability that real estate agents seem to miss. When you make a negative comment about any aspect of a persons property, you're causing that person to think less of you. Period. Your intent in is meaningless.

OK, stop right there before you say a word. I know what some of you are thinking. You're thinking that the homeowner "needs to know" what is wrong with their property so that when the time comes to price and show their home they're not disappointed . Maybe that's true. Maybe they do need to know. But know this; when you tell a homeowner how "stupid or incompetent" they are for (fill in the blank) they will be answering the question, "Do I like this real estate agent more or less now than I did a minute ago?"

In Persia, the king would reward the messenger who brought him good news and kill the messenger who brought bad news. You're clients are doing the same thing on a psychological level. So what's the solution.

  1. Some things are best left unsaid. I did not need to know how my guest felt about my pool and maybe your client doesn't need to know how you feel about their pool either.
  2. You don't have to be the one to break the bad news. Let your customers read or hear the feedback directly from the people who attended the open house. Better their heads role than yours.
  3. Be diplomatic. What you think is a piece of junk could be the same thing your customer perceives as their finest piece of art.

 

 

 

 

22 Comments on Opportunity Missed

Tactics are important when dealing with clients.  It's always better to listen than to say too much!! Cute story...

09/29/2007 06:29 AM by Tracy Santrock-Cary NC Real Estate Blog (Fonville Morisey)


You are so right.  Sometimes the less said the better.  Or, my favorite, change the subject.

09/29/2007 07:51 AM by Lenn Harley Homefinders.com MD & VA Real Estate


Some people can't help but blurt out what comes to mind. Good advice.

09/29/2007 08:05 AM by Todd & Danielle Millar (Glenn Simon Inc.)


Bob, Good advice.  I have to be totally honest with my clients but I sure hope I have learned much more diplomacy than I had years ago.  There are tactful ways to say things.  Great story, thank you.

09/29/2007 08:21 AM by Carole Provenzale Owner, Feng Shui Long Island & New York (Feng Shui Long Island & New York City)


Bob, great advice.  I agree with you and Lenn and Tracy had good tactics as well.  That is advice I need to take to heart.  Thanks.

09/29/2007 08:39 AM by Omaha Real Estate & Omaha Homes for Sale - David Matney, CRS (Alliance Real Estate)


It's all in how it is presented!  If he really felt that you needed to know, there had to be a more diplomatic way. 

Talk about idiosyncrasies and blurting out, I took a client out last week to look at a house he called in.  After our conversation of 45 minutes on the phone, I knew he had his "ways". He asked me to pick him up at his house so he could save gas - I typcially don't do this, but I figure if he is thinking of buying, he's probably going to "sell". 

Let's see, I drove way to slow (my husband says I drive to fast), I took the longer route back (ok, maybe I wasted an extra 5 minutes of his time - but I was the one late for floor time) and that he was going to teach me how to drive.  

As much as I need the business - I'm not following up with him.  And I'm pretty tolerant of people.  If he calls me, fine.  He drives, I drive...

09/29/2007 08:45 AM by Judi Glamb, Associate Broker, ABR (Coldwell Banker Hearthside)


Bob,

That's an excellent, well thought out and written post! I like your approach to negative feedback. Sometimes, there's just no need to give it. I believe that it's like a checking account. You have to make many more deposits than withdrawels, so you have to be very careful with your comments so you don't offend the person you're talking to. Thanks for the post. It's an excellent reminder for all of us to use in our daily interactions with each other.

09/29/2007 10:12 AM by Andrew Trevino Wilkes-Barre Homes For Sale (TradeMark Realtors Group)


I fail to see how pretending helps any situation. With your pool example, if the person had simply thought you were either "stupid or incompetent" (as you said), but didn't say it, the dynamics would have been a little different . . . you would not have been overtly insulted, but the facts remain the same. I personally want to know what people truly think and feel - otherwise, how can you have authentic relationships? If everyone simply "plays nice," the world becomes very dangerous in that you never know what is really going on.

09/29/2007 10:28 AM by Deborah Ryman, Realtor Beach Properties Santa Cruz County Vacation Homes (American Dream Realty, Santa Cruz, Capitola)


Bob - This is wise advice to be careful of what or how you tell a client the truth.  I will be thinking of this while I prepare my listing presentation for a house that I already know has challenges in the location and condition departments!  I will make a point of being very gentle, and trying to find the good features to emphasize prior to addressing any of the negatives.

09/29/2007 11:30 AM by Vicki Lloyd ~ MBA, ACRE, e-PRO, Realtor Lake Forest and South Orange County, CA (The Real Estate Professionals)


Well, lets see . . . in the course of reading the article, I think I liked you less 4 times and liked you more 5 times.  So for now I like you more.  You presented a good point to think about.  BTW, what does your wife think about this 'ongoing' question?!  :-)

09/29/2007 01:02 PM by Mark


Bob,

Nice post! Good subject! Criticism can be either positive and constructive or negative and destructive---it's not the criticism as much as it is the Critic!!! Thanks,   Fran

09/29/2007 05:11 PM by Fran 'The Title Man' Gaspari Title Insurance-PA & NJ (Patriot Land Transfer, Inc.)


Great post - Can't wait to see your answer to Mark's question.

09/29/2007 06:47 PM by David Thomas, ABR, ePro, Realtor, Gilbert, AZ (West USA)


Mark:

I told my wife for the first time today about my mental likability game. In one word she was "disturbed." Today at lunch however, I caught her playing the same game more than once with the people we encountered. I think it must be contagious.   BTW I like you more now after reading your funny comment. Thank you.

Debbra:

If my biggest concern was being liked, I would thank you for your comment and move on. So, thank you for your comment ... and let's move on.

Just kidding. There are lots and lots of people in this world that feel the same way your do about having an authentic relationship. So let me ask, "What is more important to you ... to have an authentic relationship with your customer, to have a likable and friendly relationship with your customer or to have both?" My guess is that you want both and so do I.   Thanks for your comment

09/29/2007 09:18 PM by


Bob, I kind of agree with you but I think is the way we say things.  I have to tell them if something needs changing or replaced or put away, but I make sure that they understand that is not my opinion but what have to be done for the house to be sold.  If the place is very dirty (pigsty comes to mind but I think it might be too strong a word) then I would want them to clean up before putting the house in the market.  However if I think that the tile in the kitchen is ugly then I don't say anything becuase there is no way to change that.  Being rude and being honest do not have to go hand in hand, just MHO.

09/29/2007 09:43 PM by Carmen Rivero Celebration & Kissimmee Real Estate (La Rosa Realty, LLC)


Bob, I certainly don't like to tell people things they don't like to hear.  I agree that you want to make people feel good about themselves and their decisions, but in our business sometimes you have say things that people don't like.  I was boxed into a corner a week ago by a good friend who had wanted me to list her home two and a half years ago (when I was a new agent).  I did a CMA and she didn't like the price range, so she decided to list with another agent.  After that listing expired, she tried the FSBO route for another two years.  Then she came to me expecting that I would jump at the chance to list her home.  I declined the opportunity to list her house explaining that the market just didn't support the price she wanted.  She demanded to know why -- every detail of it, so we ended up in a two hour discussion.  Yes, we are still friends, but it was a difficult discussion and I've made sure to call her and try to get together with her since then.  Sometimes our job is to tell people what they don't want to hear.  I hate that part, but it's essential to do as professionals. 

09/29/2007 10:12 PM by Gail Robinson, GRI, e-PRO - Black Rock Connecticut Real Estate (William Raveis Real Estate)


Carmen

Thank you for your comment. Your point about the tile is exactly what I wanted to get across. If you don't need to say anything ... don't.

Gail

What a great story. Your friend confronted you and demanded that you tell her exactly what you thought ... and you did. She benefited from your conversation greatly, at your expense. I noticed that you didn't tell her what was wrong with her property until she asked ... This is very hard for most people to do. My guess is that even though she wanted you to tell her what needed to be changed, she some how is blaming you.  It's not right, it's actually a little weird but it's how people think.  Thanks for your comment.

09/29/2007 11:42 PM by


I think at times you need to tell someone something.  And in those cases I try to think before blurting something out so I can be diplomatic.  But most of the time things alot of things dont need to be said.  The guy at your pool is a perfect example.  Also making a negative remark about your pool and comparing it to his "better" pool is just silly.

09/30/2007 12:19 AM by Ki Gray - Austin Real Estate (Escapeso Austin Real Estate)


I think honesty and integrity come into the equation and if there is something terrible I must say to them I do make a point of trying to do it with out coming off as offensive.

09/30/2007 12:49 AM by Darrel Quebedeaux (Evergreen Realty & Associates Inc.)


Bob, Great reply, I laughed out loud!!

(With my head in my hands)  Oh Bob, Oh Bob, I figured your wife already knew.  'DISTURBED', yea, I"LL BET!  So, for now, she has joined in on the 'I Like You More - I Like You Less' game.  That is good.  (I am still laughing) However, I fear I have planted a very dangerous seed.  On the day that the game gets stuck on the 'I LIKE YOU LESS' part, come back and blog us on that.  Here is hoping it doesn' t happen.  Have a great day !!

"What God hath joined together . . . "

"Father forgive me for I have sinned . . . " 

09/30/2007 12:54 AM by Mark


I am one person who will have to disagree with you.  It is our JOB to give bad news to sellers...unfortunately.  Even before they hire us, they want to know what has to be done to get the property sold.  The question is, how do you present this bad news?  As a listing agent if we walk through the house going wow and ahh all the time, the seller starts adding to his price.  If we tear it down without some preliminary discussion, we are insulting his ability to maintain the property or his decorating skills.  So, keep your mouth shut if you do not talk first about the difference betwwen your HOME and the HOUSE we are trying to sell.  They really are two different things.  "In your home, you want things comfortable for you...this is your space and lots of things indicate you love the space and the home."  "But, when you want to sell a house, it becomes a space we have to put the buyer in" ...so, any criticism I may give is not a criticism of your home, it is a point that we can turn around to make it seem more like the buyer's house. "....Learn to sell houses for sellers and homes to buyers!  Ruth

09/30/2007 04:56 AM by Ruth Arnold


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Real Estate Trainer: Bob Sommers (Sommers Communication)
Bob Sommers
Kihei, HI
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