Other SRES Realtors - What Do You Do?

Sounds like a terrific idea.  I've never tried it.  You certainly have a lot of energy!!  Good luck

Carol, I think putting on a seminar for the seniors market is a great idea.  How do you plan on targeting them?  For tips on homebuyer seminars in general, take a look at my 2 blog posts from last week on 8 tips for hosting a successful homebuyer seminar.

Hi Carol,

Our office put on a senior seminar not long ago, and in addition to the speakers you hae, we also had a title officer who explained some of the senior discounts and other things that seniors might find helpful.

We limited each speaker to 10-15 minutes, asked everyone to provide outlines or some other written materials that the seniors could take home with them and share with family members, and our refreshments were very light.  Seniors often don't have long attention spans, have trouble sitting still for long (frequent potty breaks or naps), and DO NOT want to be talked down to.

Promote your seminar at your local veterans hall and other places where seniors gather - community centers, etc.  We also had the publisher of a local newspaper come and speak briefly at the seminar and give out free papers to attendees, and in exchange he printed an ad for our seminar for free.  You can also submit press releases to newspapers and radio and tv stations and let them know it would be an interesting human interest story for them to cover so they should have a reporter present.  If they don't do that, bring your camera, take a few photos at the event and submit them to the newspaper with a story yourself.  It will get you good publicity and will help you promote your next successful seminar.

Most important:  have fun with it!

You have targeted a growing market and should be very successful.  I think it is a great idea because seniors will be reaching the point where the will want to get out of their real estate investments, or at least minimize the amount of time involved with property management issues, and the seminar is the best approach.  You may also want to consider a tenant-in-common (TIC) investment broker for those who do not want to buy their own property.