I was in a class last week and heard a comment that really made me think. The lady mentioned that if we are only trying to build our business using social media, then we are missing the boat. Her point was that it is all about building relationships, and those relationships eventually will be what earns you business.
I must say that I wholeheartedly agree. How many times have I been on Facebook and I see agents posting their new listing over, and over, and over. Or the one that every other day has the post "If you or someone you know needs a home, I can help."
This is so NOT the way to gain the trust and respect from potential clients. Build a relationship with them, and they will know you, know what you do, and will have that personal connection that will ultimately gain you their business and their referrals.
I want to be remembered for being the one that is truly interested in the lives of my 'friends' and is concerned with being in their lives for the right reasons. Not just that annoying lady they know that is always begging for their business on Facebook.