One of the most difficult things for a young company to do is to define itself. Sometimes it's easy to identify what product you're selling, what service you're providing or who you want to do business with, but it can be difficult to identify how you want to deliver your product, who your target customer is, or the parameters under which you're going to deliver business to your end consumer. As a result, it's often times difficult for a company to tell a consumer exactly who they are and why anyone should want to do business with them. Figuring out why they present a strategic advantage in the marketplace is something that generally takes time not only to discover but also to communicate.
The hard money lending industry is no different. We all know that the product every hard money lender is selling is money, but the circumstances surrounding any sale made in this industry can vary widely. Under what circumstances does a hard money lender allow a customer to borrow their capital? In what geographic regions are they willing to lend it? And what procedures will they follow in order to take a loan request and deliver it to the closing table? These aren't necessarilly easy answers to come up with and they're even more difficult to translate for mortgage brokers and borrowers, especially in an industry where professionals use conflicting terminology as if its synonymous and hard money lenders advertise information that isn't even necessarily accurate. How in the world does a hard money lender tell borrowers and mortgage brokers what it is that they do?
There's really only one answer: very generally.
Operating in the hard money lending industry is a mostly subjective task. What will fly on Tuesday won't necessarily fly on Thursday, and what worked this morning may not work this afternoon. That's just the way things are. Hard money lending doesn't fit into a Lender Matrix because hard money lending isn't about following a process. Hard money lending in 2011 is about finding customized solutions that will help borrowers achieve a goal. In almost all cases, that solution won't be found in an Excel spreadsheet.
So, with the understanding that we won't be able to provide you with every answer that you seek within the pages of the internet, we've revamped our website to do just what we suggested above - to give you a good idea of what it is that we can do for you or your client. We'll have to work out the details once we find out exactly what it is that you need, but for now we hope that we've given you enough information to get to understand our product a little bit better consider sending your next hard money loan request to MMG Capital.
We invite you to explore the updated website and let us know if you believe there's additional information that we could include to help you better understand our lending philosophy. Suggestions can be posted as comments on this Blog or emailed to info@mmgcap.com.
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