OK, more geek-speak. This is about the photos that agents (or FSBO) have on their sites. I know this has been discussed to death, but I have a few more pointers that may help. A photo can be worth a thousand words, but are those words the ones you want to be saying?

Having a background in graphic design and working on many a photo shoot (and taking a few pix myself) there are some basic rules to follow.

1. Have a good camera. The days of the throwaway camera are gone. Invest in a good digital camera.
2. Know some good image editing software. From my design days, I use Adobe Photoshop. I don't expect anyone to go out and buy this very pricey program, and learn how to use it. But there are good (free) programs that you can use for basic photo editing. By editing, I mean lightening up a dark photo, sharpening up a slightly blurring photo, doing some minor color correction. As I am very comfortable with the software, sometimes I will do something like remove a trash bin that is showing, or taming a reflection on a window.
dualbath1.jpg Notice the plug hanging in the center. dualbath1re.jpg A little editing, no more plug and a better crop help.

stairut.jpg Original photo staircase.jpg Same photo with minor color correction.

3. For interior shots, use natural light, usually in the morning or early evening. Do not take photos during high noon. You will get glaring sun and harsh shadows.

kitchencu.jpg Beautiful soft light.

4. For exterior shots, especially 2-story homes, try to get yourself off the ground. Stand on the bed of a pickup truck (or I have stood on the roof). This help the house appear from eye-level, not like you are lying on the ground. The house does not appear to be looming.
Exterior, taken from the bed of a truck

5. Try to imagine yourself as a buyer. Nowadays with so many buyers doing their initial 'shopping' on the internet, the photos on the listing can make or break it. Haven't you all had clients immediately say "NO!" to a showing because they didn't like what they saw online?
6. No one wants to see corners or rooms, or part of a vanity or island. Get a wide angle lens for your camera and get as much of the room as possible.

partof-island.jpg Nice lighting, but it is only showing a part of the island. Show the whole thing.

7. If there is something worth seeing in detail (custom woodwork, detail on a cabinet, etc) get a close-up of it. (On most digital cameras there is a Macro setting)

corbeilut.jpg What are we looking at? corbeildetail.jpg The beautiful corbeil (with a slight color correction).

detail.jpg Detail of the island detailcrop1.jpg Detail with a crop on top and on side.

lightdetail.jpgShowing the light fixtures in the kitchen.

8. Make sure the pix are of the home, not of the things in the home. How many photos have you looked at and you don't remember anything about the house, but you remember the photo of some guy wearing a leopard print thong? Make sure the house is the primary subject of the photo.(I don't have any photos to show as an example)
9. In your copy, write something memorable and emotional. I can see it is a kitchen, tell me how as a buyer I can see myself baking cookies and preparing family dinners in that kitchen. You want to create an image in a buyer's mind of them in that kitchen. "Can't you see your entire family gathered around the spacious kitchen island, anticipating the wonderful meal prepared by you in your new kitchen?"
kitchen.jpg

10. Make sure the exterior photo is taken with room on either side. If you cut off one side, the viewer will wonder what you are hiding. An unsightly shed? An overgrown bush? A dent in the wall? Don't let them imagine, show them.

3cc.jpg I added the sky to an otherwise gloomy day picture.

11. Use a tripod. I don't know of anyone who is steady enough all of the time to take perfect photos. Plus, you look cool if you are walking around with a tripod.
12. If you are uncomfortable taking the photos and know you don't have the time or the want to edit them, hire someone. Call the local college and talk to the photography department. They will gladly give you names of students who would love to do this. You get quality work cheap, and they get great pieces for their portfolios.

So try to remember some of these tips when you are taking your next photos. I looked at one house online where the agent took pictures through a fish-eye lens. If you don't know what that is, it is an image that looks like you are looking through a bubble. Not too flattering!

kitchensp.jpg I created this one so you could see it. Lovely, isn't it???

 

29 Comments on Worth a thousand words?

SEP
30
2007
2 Featured Posts
These photos look great.  Thanks for the tips.  I love it when I see the agent in the bathroom mirror taking the picture!!  These are ones that need editing for sure!  Thanks.
9:10am • #1
2 Featured Posts

Keli, great example and points.  I especially like the one about standing on something to take an exterior shot.  I'm on 5'2", so I might need a ladder!

9:10am • #2
4 Featured Posts

Keli,

Whether several want to admit it or not, photo's are a huge selling point in our business now!  The more detail and pride we take in what we do, benefits our clients.  That's a win win situation.  Thank you for the extra tips.

Ft. Smith Real Estate

9:34am • #3
186,251 Points 12 Featured Posts Localism Sponsor Outside Blog
Great tips Keli!  I tend to be very picky about my pictures, but never thought of the exterior pics with height added.
9:47am • #4
1 Featured Post

Keli,

I agree with you about the photos. They make a huge difference on line and in brochures.  I have secured many a listing because I take quality photos and create fabulous brochures.  I have never understood agents who don't take more time to have  quality marketing materials for such an expensive product.

Thanks for the photo points!

9:49am • #5

Thank you Keli! I think I'll go retake some photos tomorrow . . .  

 

Sally
9:54am • #6
3 Featured Posts Localism Sponsor

Keli,

These are excellent tips. I have a lot of pictures that I would do differently after reading your post. All the examples you gave were clearly about making the image tell a picture better. I remember hearing about an agent who got into trouble for cropping a telephone pole out of a picture, so you should try to keep your corrections honest. One guideline is to not remove anything that's permanent like power lines or trees. Coloring grass to get rid of brown spots? Not a problem. Cropping pictures like Keli showed us? A great idea!

10:33am • #7
233,860 Points 3 Featured Posts
Great post, thx for sharing
11:01am • #8
1 Featured Post Localism Sponsor Outside Blog Hit Router

Super post, one that I will bookmark and return to a lot!

 

Thanks

11:07am • #9
229,187 Points 15 Featured Posts Outside Blog
Thanks for sharing all of these tips Keli.  I think I need to go retake some exterior photos now....
11:59am • #10
2 Featured Posts

Thanks for the comments! I'm glad these helped! I'll try to post more in the future!

And Dave, you had an excellent point - we can't crop out 'undesirable' objects like a telephone pole or  an unsightly tree in the front yard. But a recycle bin you didnt' notice when you took it? Sure! I do a lot of work for a builder, so sometimes the lawn hasn't been put in yet. I will add a green grassy lawn because it will be there in the future. Or on a new build, I may clean up some of the stuff that is showing that I can't move for the photo (a work truck in the yard, a Dumpster on the side). I know these things are not permanent.

Keli 

12:07pm • #11
411,550 Points 81 Featured Posts Localism Sponsor Outside Blog Hit Router
These are excellent suggestions, and I agree completely.  More often than not, it seems like my sellers just don't "get" how important these photos are.  Sometimes I even rebel and leave the pair of sneakers in the middle of the foyer floor, but I usually do some cropping or editing.  Thanks for the helpful hints.
12:15pm • #12
316,775 Points 45 Featured Posts Outside Blog

Hi Keli - your post has some really good tips for those who take their own pictures.  I take all my own, and try to be just as fussy with them as I can be.  I know a picture can make or break the marketing efforts on a listing, whether it's the MLS pictures or brochure pics or whatever.  It always puzzles me when I see pictures in the MLS that like a two-year might have taken - actually the two-year old's pictures would probably be better.

Thanks for the tips in your post!
Ann

12:26pm • #13
233,947 Points 5 Featured Posts Outside Blog
Keli, great information.  Photos are so important and it is always something everyone can improve on.  Thanks for sharing.
3:01pm • #14
Great tips. I hate seeing the pictures of the corners of rooms and they are hard to avoid doing. I think it is worth it to hire someone when you have a nice listing and really wnat it showcased. I do not see alot of those listings hanging around for a long time.
6:02pm • #15
Thanks so much for sharing Keli. Great information to help us all! I can't wait to try out your tips!
6:14pm • #16

Great information.  It's amazing that some realtors post some of the worst pictures imaginable.  Even if a realtor is not a good at taking great photos, at least work with the sellers to clear out the room's clutter in order to show what the room looks like.  Then, as you mention, show the entire room rather than some unnecessary element of the room. 

Nice job.

9:41pm • #17
124,144 Points 3 Featured Posts Outside Blog
I totally agree that pictures are key. You've brought out some very good points. I like the one about what time of day to take the pics...
9:44pm • #18
123,183 Points Outside Blog
I especially liked the way you taught your photography lesson!
9:47pm • #19
346,969 Points 9 Featured Posts Localism Sponsor Outside Blog
You did an excellent job of giving some important tips along with examples which illustrated each point.  I learned a lot.  Thanks.
10:23pm • #20
OCT
01
2007
336,983 Points Outside Blog
Photos are nice. Thanks for the post. Good photos are so important.
12:23am • #21
Great use of photo examples! You should post to the photography group.  :)
1:35am • #22
2 Featured Posts
Thanks to all of you! I am glad you found this useful! Having working with photography for many year, I know how important it is and how it is definitely  used to tell the story!
7:33am • #23
OCT
22
2007
Thanks for the help. I enjoy reading blogs that can help me in my day to day business.
12:41pm • #24
OCT
23
2007
2 Featured Posts
Glad this could help! As I come across more tips, I'll post them here!
7:56am • #25
DEC
05
2007
Thanks for the photo tips.  I love info blogs will keep tips in mind.
10:04pm • #26
DEC
20
2007
Hi Keli, those are some very good tips for photography. I wish more listing agents in my area knew how to take better pictures. As a buyer's agent that relies on IDX, I am at the mercy of other agent's photo skills. Most visitors to my site do not realize that the listings are from multiple offices.
11:41am • #27
JAN
05
2008
Great post!  Very informative, too.  Just wanted to say that your "bad" photo examples are light years ahead of some of the photos I've seen agents use: a photo of a bathroom that shows only the commode; one of a bedroom that is only of a dresser; shots taken at night with a bright spot in the center from the flash; exterior shots taken from inside a vehicle (side mirror showing); and I could go on and on.  The most common thing i see are dark photos that make the home look like a cave -- and don't get me started on skewed aspect ratios!
11:04am • #28
We could make a whole website on the 'bad' photos. The one with the fish eye lens was my favorite. I felt like i was in a fish bowl - or maybe the house was!
Keli
11:44am • #29

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Keli DiRisio

Rochester, NY

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