Why The Newspaper Industry Collapsed

By
Services for Real Estate Pros with AgencyLogic
The following chart (Source: Cendella.com) shows an amazing 92% decline in the U.S. newspaper industry’s 'Help Wanted Classified Ad' revenue from 2000 to 2010.

Cendella explains that it didn't have to be this way:

"Newspaper executives knew what had to be done to compete successfully in the future but were afraid to upset the people responsible for the past. It was a lack of courage, not a lack of clarity."
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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Wallace S. Gibson, CPM 03/27/2011 03:27 AM
Groups:
Realtors®
Hudson Valley Real Estate and Mortgage Professionals
Tags:
newspaper
decline
ad revenue
cendellacom

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Rainmaker
591,320
Maria Morton
BHG Real Estate - Kansas City Homes - Kansas City, MO
Kansas City Real Estate 816-560-3758

Stephen, what could newspapers have done to replace the revenue lost from advertising?

Mar 26, 2011 12:53 PM #1
Rainmaker
530,214
Melinda (Mel) Peterson
Real Estate Cafe LLC - Medford, OR
Curator of Happy Endings

Cowards ~ If they only had more courage.  Perhaps phone books are next!

Mar 26, 2011 03:08 PM #2
Rainmaker
256,691
Jack Tenold, Reverse Mortgage Specialist Washington | Idaho | Oregon | California - refinance & purchase
Caliber Home Loans, Inc. NMLS 15622 - Spokane, WA
Conventional and Reverse

Thanks for the post and the amazing statistics.  I enjoyed reading the article you referred to.  Reading the newspaper (not just the Help Wanted Classified Ads)is a time honored family tradition.  I will probably continue to subscribe but I get alot more information online.  I'm the only one in my office who subscribes to the local papers. 

Mar 26, 2011 03:57 PM #3
Ambassador
1,736,704
Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

Good reason why I stopped print adverts a few years back. . 

Mar 27, 2011 01:10 AM #4
Rainmaker
260,729
Stephen Fells
AgencyLogic - Wappingers Falls, NY

@Maria - I'm not sure there is much they could do with so much going digital. The NY Times has amazing products for the future, something Harry Potter would be proud of, but for good old fashioned paper products the end is neigh.

Mar 28, 2011 02:24 PM #5
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Rainmaker
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Stephen Fells

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