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The short answer is of course yes. Different sellers have different needs and abilities and some may choose a full service model and others limited or no service at all-the choices have been there all along. Yet the arrival of virtual Internet brokers has spawned a new ideology of it's either "us or them".

 The very survival of limited service or virtual Internet brokers relies on two things: The first is they are able to convince everyone that paying a 6% compensation is the only alternative to their "discount" model, and the second is that they must convince their prospects that the minimum service they provide is all that is needed to sell a home; and everything else which a full service agent does is a waste of their time and your money.

These assertions that they need you to believe are false. Frankly; it's a bit surprising that the Department of Justice has not sought sanctions against this type of misinformation when the average real estate commission across the country closer to 5.1%. One of the most misleading impressions that limited or virtual companies imply is that full service agents and discount agents are mutually exclusive-they aren't.

The second scenario is one which needs more discussion. The premise that a limited service or on-line virtual broker can sell your home is not as questionable as the issue of for how much? Any homeowner wishing to "sell" their home could market it considerably below market value and so long as they were able to communicate to the public that their home was for sale, they would most certainly be able to sell it. How much money they may leave on the bargaining table and the repercussions during and after the close of escrow may linger long after the check has cashed.

Hiring a real estate agent is akin to a homeowner deciding how to do a remodel. As a homeowner you have the right to be your own general contractor; what you have to ask yourself is a) do you want to take that on (do you have the time and ability) and b) are you qualified-as in knowledgeable. You also have the right to hire the cheapest general contractor you can find. But why complain about more expensive ones when cheaper ones are available. Hire who you want-there are options.

See Part Two--Examining the Real Estate Models

Drew & Christine Morgan Morganhomes.com

Visit our Blog at BeautifulMountainBlog.org

Disclaimer: This information is for entertainment purposes only and includes no legal, accounting or real estate advice nor is this response in tended to be specific to your situation-consult a specialist for your specific situation.

 

 

 

 

4 Comments on Full Service vs. Limited Service or Virtual Agents—Is There Room for Everyone?

SEP
29
2007
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There is and always will be room for all types of models in this industry.  Which ones will be most successful...thats a whole nother question!
8:24pm • #1
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I offer, and will continue to offer at least for a while, both full service and limited service listings.  I make sure that those listing through a limited service offering understand the difference.  It is surprising how many people think that the discounters do the same things as real full service brokerages. 
9:18pm • #2
1 Featured Post

Yes, there is room for everyone, as not all sellers are the same. What I have found recently in our area due to the current market, is some of the national discount brokerages that actually did not perform any service other than to place the listing on the MLS and have sign in the front yard, are no longer in business. I even bumped into a broker from one of those company's and she opened up on her own as an independent and said she is actually doing better now than she did when she had that discount brokerage franchise.

We shall see how it all plays out at the end of this current market.

11:16pm • #3
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I guess it's a different strokes for different folks. But then again, I absolutely believe in "You get what you pay for" policy....
11:25pm • #4

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Drew & Christine Morgan Belmont California Real Estate

Belmont, CA

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RE/MAX Star-Carlmont Associates

Address: 1940 Ralston Ave., Belmont, CA, 94002

Office Phone: (650) 508-1441

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Drew & Christine Morgan focus on issues in Belmont California that affect the local real etate market and quality of life. <
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