La Superica, Santa Barbara, Calfiornia

To achieve and sustain market leadership as a luxury real estate marketing professional, you need to be able to answer these two important questions: What can you do better than anyone else in the world--at least the world of your local marketplace? Can you define your winning formula and can you deliver superior service, consistently?

We believe that it is essential to look outside the luxury real estate industry for examples of market leadership to continuously learn new things, and also for sheer inspiration, especially during challenging times. Here is a perfect example.

In Santa Barbara, where we are headquartered, there is a restaurant that has been hailed “best in class” by countless critics around the globe. Julia Child, who lived here, said that La Superica was her all-time favorite Mexican restaurant.Martin Gonzolez, Owner Actually, it is a self-service restaurant, in that you place your order at one window and pick it up at another when your number is called. Seating is on plastic chairs in a canvas covered patio. The food is served on paper plates. The average price per person is $10.

La Superica opens for lunch at 11am. By 11:15 there is a line out the door. What makes it so “super”? It is genuine, authentic, Mexican home cooking. The tortillas are made fresh, by hand moments before they are served. It is a family run enterprise that has been in operation for 26 years. When we lived in Los Angeles we used to drive up to Santa Barbara, a 90 minute drive each way, just to have lunch here and return home. To our knowledge, the menu has not changed since it opened. Monday’s special is chile rellenos con crema, our personal favorite. Every time we are there, which is at least once a week, we say it gets better than we remembered it the previous week.

La Superica is the best in its class, the best Mexican food in town at any price. The Robb Report, known as “the Global Luxury Source”, listed La Surperica as one of the top 100 restaurants in the world. We call this practical luxury. It’s not about the money. It’s about the quest for the best!

Find some niche in your luxury real estate market that you can do better than anyone else in your marketplace. Discover your winning formula. Be Consistent. Be super at whatever you choose. And, try La Superica when you come to Santa Barbara!

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17 Comments on Luxury Real Estate Marketing Essentials: Best in Class Mexican Food

MAR
25
2011
237,958 Points 10 Featured Posts Attended Rain Camp Called Shot Master

R and A ....La Surperica as one of the top 100 restaurants in the world >>>>

Now that is incredible !!!!!!!!!!! What a great Find ...Now on my list

I just bumped into a Pizza Restaurant ...that is pretty good called Dough in San Antonio

Thank You
1:54pm • #1
239,220 Points Localism Sponsor Attended Rain Camp

I LOVE MEXICAN FOOD Ron and Alexandra!

Looks like a diamond in the rough!

Have a great Friday!

 
1:59pm • #2
1,002,481 Points 43 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I am so going there the next time I'm in Santa Barbara!  The line is a good indicator the food is worth waiting for...
2:49pm • #3
538,567 Points 5 Featured Posts Outside Blog Attended Rain Camp

Ron & Alexandra,

I'm delighted how you've differentiated the perception of making a lot of money in order to be of the luxury brand versus the quest for the best of La Superica... g
3:34pm • #4
929,097 Points 13 Featured Posts Called Shot Master

Robert,

Let us know if you come out our way.  It is a delightful place, we love the way the family works together.A

Michele,

We love Mexican food too.  This place is in a class by itself, and it is no wonder that Julia Childs loved it. A

Norma,

Please call us if you are coming out our way, it would be fun to meet you. A

 
4:11pm • #5
929,097 Points 13 Featured Posts Called Shot Master

Gordon,

By virtue of being "best of class" one succeeds...a lot of money means different things to different people....There are people who make a lot of money but are not best in class.  Thanks as always for your perception and insights. A
4:12pm • #6
654,713 Points 26 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

We will make a point to visit La Superica next time we are in Santa Barbara... and we are way overdue for a trip! 
8:04pm • #7
MAR
26
2011
862,910 Points 174 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great recommendation!  I've been to SB many times but never been there.  Places like this are such a treat because you get past the big names and tourist spots for first-class food.  We have a couple of similar places in Silicon Valley that have been around forever and just keep serving what amounts to a homecooked meal for peanuts.
10:44am • #8
378,176 Points 17 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Ron and Alexandra,

I just love Mexican food, so this caught my attention immediately.  We have some great "window service" restaurants nearby in Philly but they are mostly for those famous Philly cheesesteaks.

Lisa
11:05am • #9
782,044 Points 38 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great example of affordable luxury!  I've never been to Santa Barbara, but I guarantee that I would make sure La Superica would be on my list!
11:07am • #10
929,097 Points 13 Featured Posts Called Shot Master

Bryan,

Some of these places are a lot of fun.  This family has been offered many lucrative deals when it comes to expanding their business.  They are not interested in expansion.  They are happy continuing to do exactly what they want to do, and be the best at it.  It makes you re think the concept of expanding.  A
11:08am • #11
929,097 Points 13 Featured Posts Called Shot Master

Lisa,

I am looking forward to trying one of those famous Philly cheesesteaks.  Thanks for commenting. A
11:09am • #12
929,097 Points 13 Featured Posts Called Shot Master

Sharon,

What is delightful is that every tourist seems to know about it.  By noon, there is a line around the block.  We usually get there when they open at 11:00AM, which is good for us as we are up and it by 6 some mornings.  It is fun to talk to people in line and get a geography lesson. A
11:12am • #13
315,578 Points 5 Featured Posts Called Shot Master

Interesting reading the comments!  La Superica reminds me of me. I, too, am not interested in expansion.:)  I am not in business to have tons of listings and become rich and famous...but I want my clients to feel they are my top priority. 
11:55am • #14
929,097 Points 13 Featured Posts Called Shot Master

Sonja,

Sounds like you just want to be "best in class!"  A
11:56am • #15
344,447 Points 14 Featured Posts Outside Blog Called Shot Master

Dear R and A -

Hope you are well.

You commented above, "What can you do better than anyone else in the world--at least the world of your local marketplace? Can you define your winning formula and can you deliver superior service, consistently?"

Well, I think I am ready to begin the San Diego project.  Needed a game plan and it has taken a lot of thinking. I am using your comment above as part of planning the first outreach.

Will reply to you after I contact your friend.  Wanted to wait until I was sure of what I was doing before I enjoyed any networking opportunities

Have a happy day -
Lynn
1:16pm • #16
929,097 Points 13 Featured Posts Called Shot Master

Lynn,

Glad to hear it.  Wishing you all the luck in the world and success in all your endeavors. A
3:43pm • #17


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Ron & Alexandra Seigel (Luxury Real Estate Marketing)

Carpinteria, CA

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ra@napaconsultants.com

Office Phone: (805) 684-8180

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