Why The Newspaper Industry Collapsed
I gave up placing my rental listings in the classified section of our local paper 5 years ago when they could not fix the LINK to my website from the electronic version * I waited for my rateholder contract to end, did not sign a new one and sent them a letter explaining WHY I would no longer be placing ads with them....$4,000 to $5,000 per month in revenue GONE!
The following chart (Source: Cendella.com) shows an amazing 92% decline in the U.S. newspaper industry’s 'Help Wanted Classified Ad' revenue from 2000 to 2010.
Cendella explains that it didn't have to be this way:
"Newspaper executives knew what had to be done to compete successfully in the future but were afraid to upset the people responsible for the past. It was a lack of courage, not a lack of clarity."
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