Choosing an IDX solution for your site is imperative to tapping into the nearly eighty percent of real estate buyers who start their search for a home online. For years, you've known what a powerful tool the internet can be in finding clients who may otherwise never come across your brick and mortar agency, but if you haven't incorporated an IDX solution into your current site yet, you could (rather quickly) be losing the virtual audience you now enjoy.
What is IDX?
IDX is the acronym for Internet Data Exchange. Essentially, it gives MLS enrollees the opportunity to exhibit listings in any given area on their site. Using IDX, all participants agree to present any listing in the area (no matter the realtor) on their sites.
Why IDX?
The major benefit to including an IDX solution on your real estate site is that it increases your chance to acquire a method of contact with a potential customer. There are, though, other benefits as well.
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Integrating the right IDX solution into your site allows you to better market your agency online.
• IDX will let you use any of the information other members have contributed.
• If a customer registers with you, you get the opportunity to have (and maintain) contact with that customer before other realtors do.
• The right IDX solution will allow you to show as much or as little data as you like on every property in your area.
The Right IDX Solution
It's probably clear now that incorporating the right IDX solution into your site is the way to go, but what, exactly, is the right IDX solution for you?
James Colucci Enterprises
With the ability to interface with any reliable data source, James Colucci Enterprises can assure you of the quality solution you're searching for, no matter where your agency is located. As the real estate market becomes increasingly complicated, the number of listings you offer on your site will be the determining factor in your survival, and using James Colucci Enterprises to incorporate IDX into your site is essential. With an efficient and remarkable search system custom designed to meet your needs, you can track registered viewers as well as add or delete the details about any property displayed on your site. What's more is that you can even highlight certain properties to achieve better marketing results.
Not all IDX solutions are the same, and while it's certain that you need one to survive, be sure to choose the best one on the market today. Click here to learn more
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