Real Estate Blog - Get This Niche Away From Me!

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Get This Niche Away From Me!

So What's Your Niche? I hate this question because I am never sure what the heck my niche is. I know what I would like it to be but I just did not think I had developed a niche. Well, as of two days ago, I realized what my niche is. I have been fighting this niche tooth and nail for the past year. It's like a parasite that just won't get off of me. It sucks me dry of my energy and always makes me work hard for my money. This niche that keeps following me around is that of divorcing couples. As much as I have not wanted to embrace this niche, I am finally ready. Understand my reluctance however. First of all, who in the heck wants to advertise that they specialize in helping divorcing couples sell their properties? This sounds as about appealing as the ads for personal injury attorneys on t.v. Second, after working in social work and therapy for over 15 years, I thought that Real Estate would be my refuge, my escape. Oh, but on the contrary. The joke I tell around the office is that I am a therapist who sells a few houses here and there. I have to tell you though, the checks are a lot better! We don't always know why we are put in certain circumstances, however, I am beginning to believe that I am exactly where I am supposed to be. Bring on my divorce niche!

Posted by Keisha Hosea- Realtor, Chino Hills, CA on 09/30/2007 09:30 PM

Comments (12)

divorce, real estate, niche, marketing

12 Comments on Get This Niche Away From Me!

There's nothing wrong with your pursuing that particular niche market. I don't think it makes you equivalent to an "ambulance chaser" or something like that. A divorce is the dissolution of a partnership, much like the dissolution of a business venture. If these people see value in your perspective and in what you bring to the situation, you're providing them a valuable service.

09/30/2007 09:37 PM

by Madeline Island Realty - Eric Kodner Sells Madeline Island

There's a book called "BOOK YOURSELF SOLID." It might help you decide what you LIKE AND WANT when it comes to clients.

09/30/2007 09:37 PM

by Al Maxwell - Real Estate Agent - (Coldwell Banker)

I know it's very cliche' but you know they say when you find your niche you should stick with it! If it works for you, work it!

09/30/2007 09:38 PM

by Southeast Georgia Real Estate - Tina Thimlar (Watson Realty Corp.)

Thanks for info on the book Al, I'll be sure to check it out!

09/30/2007 09:39 PM

by Keisha Hosea- Realtor, Chino Hills, CA (Keller Williams Realty Chino Valley Market Center)

OMG, sweetie, there are easier ways to earn money! However, if they both like you, did you realize you have the potential for 5 sales from them?

First, you'll sell the house they shared. Then they'll each buy a single's home. Then, they'll probably both get married and upsize.

Cheers!

09/30/2007 09:39 PM

by Karen Webster...Grand Rapids, MI Realtor (5 Star Real Estate, Grand Rapids MI)

Karen, Tina and Eric,

Thanks for the feedback and you are all 100% right. I've been sort of looking at this with doom and gloom unnecessarily. And Karen, I love the way you think!

09/30/2007 09:42 PM

by Keisha Hosea- Realtor, Chino Hills, CA (Keller Williams Realty Chino Valley Market Center)

Hey, you can reach the numerous divorce attorneys in your region. Why not put together a letter, and while you're at it, market to the local investment reps as well. They'll know who needs you and be able to guide their clients safely to you. Perhaps it's a blessing for the people you've helped to have run into you the way they did. Now, they owe you some testimonials for you to include as references! I've heard of first time home buyers seminars, makes me wonder where you could go with this......Good luck!

09/30/2007 09:47 PM

by Natalie Langford, Winchester, VA Real Estate (Realty Direct of Shenandoah Valley)

Two years ago I sold a house to a client. The sellers were a couple that were divorcing. A couple of times I got one of them on the phone and got to be a counselor (ok, I just listened and they felt better). They really needed someone to help them through the situation. Having an agent that understands their needs is no different when dealing with newlyweds and or... newlynots.

09/30/2007 10:10 PM

by Lane Bailey - REALTOR & Car Guy (Diamond Dwellings Realty)

I see and understand how you feel, many times when I explained how a foreclosure works to the potential buyers I make sure to explain that they are actually helping them by purchasing before the bank steps in and takes their home away. You are providing a service and I am sure they appreciate it.

09/30/2007 10:17 PM

by Carmen Rivero Celebration & Kissimmee Real Estate (La Rosa Realty, LLC)

This is definately an emotional aspect of this business! Karen is right that if they are both willing to work with you then you have some huge potential for all that hard work!

09/30/2007 11:22 PM

by Jon Angevine Calgary & Airdrie Real Estate (Royal LePage Foothills)

This shows what a great person you must be though Keisha! Divorce situtations are brutal... but knowing that your clients can trust you to represent them both in a fair way makes your business even better. The hardest ones are the divorce because of financial issues. And in today's market... isnt everything a financial issue?

Brandon with The Clark Team

www.CoronaLime.com - Do you blog?

10/01/2007 01:21 PM

by Brandon with The Clark Team (Keller Williams Realty)

What an awesome complement Keisha! Working with divorcing couples can be difficult and takes a certain personality - you go girl, embrace this talent and let it make you money!

10/01/2007 01:29 PM

by Debbie DiFonzo, Broker, United Country VIP Realty

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