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Quality Vs. Quantity in Online Marketing

By
Real Estate Agent with MungoList.com

In the last year or so I have had great success finding clients on-line. Unfortunately I have not been able to get a single one of these clients to close. About a year ago I started heavily marketing on craigslistand in about 3 weeks, I had approximately 35 leads. I  ended up working with about 5 of these clients extensively and the problem was always the same thing. They were looking for a deal that was impossible. A deal that did not exist. I showed one guy about 30 properties and every offer he made was always about 20% below the asking price even after my CMAs (Comparative Market Analysis) proved he should offer more. All 5 of the clients were all pre-approved and ready to go but, they all had very unrealistic expectations. Many of you probably think that hese were rebate clients but that is not the case. This was well before sharpbuyers.com.  I am honestly skeptical about the quality of clientele from craigslist in the Greater Boston area. Have any of you had similar experiences with craigslist or have you been able to attract quality clients? I am very curious to hear all of your stories.

 

SB

Mike and Dawn Lewis
The Lewis Team at Keller Williams - San Diego, CA
The Lewis Team at Keller Williams in San Diego CA

Robert,

This is a good post. I'm gauging the quality of these buyers now. I know that traffic is being driven to my web site which is what I'm also after. I also have some good leads. None have closed escrow. As I find out some better stats I'll keep you posted.

Mike Lewis

Oct 01, 2007 03:33 AM
Jason Lopez
SmartRealty Solutions - San Diego, CA
It is a numbers game...but aren't all leads?  The thing about Internet leads is that you can get more quicker.  So the process of determining who is legit and who is not has to be done so as not to spin your wheels. We are putting 15-20 a month in escrow, but a good portion of them have been incubating for 4-6 months.  So I see it as money in the bank...just down the road a bit.  Hang in there, nurture them, provide value added service, and be in front of them when they are ready.  According to NAR stats, 70% of Internet consumers work with the first agent they talk to.  If that was you and you do a good job following up, they will stick. 
Oct 02, 2007 02:36 AM