Having a populated, interesting Facebook page that engages people is difficult. Facebook is something that you have to allot time for every day, because you need to have an active page. You want your posts each day to be interesting, relevant, and engaging. You also want to make sure that you’re posting a variety of posts to keep your audience engaged and your content interesting. While we want to post about our community as much as we can, we have to admit that sometimes, there just isn’t a whole lot going on that day. Getting “Facebook block” can be incredibly frustrating, as you feel as though you’re wasting time trying to find something unique to post, but at the same time, you don’t want your page to go unpopulated for the day. This is a dilemma that is all too familiar. So, here they are...the things you should post when you run out of ideas:
- A good quote. People love quotes. Whenever we post them for our clients, someone almost always “likes” it, comments on it, or retweets it. A good quote motivates the person who reads it and makes them want to get up off the couch and do something with their day. At RealSupport, we really like the website BrainyQuotes.com. All quotes are broken down into categories, and we browse the “Success”, “Work”, “Business”, “Inspirational”, and “Motivational” categories daily. While you don’t want to post quotes every day, it can be a nice change of pace once in awhile, and it’ll also show your fans how much you value success and motivation. The best part about posting a quote is that it doesn’t take much time, and you’re practically guaranteed to get interaction.
- Ask a question. While posting articles about real estate tips and events going on in your community is great, it doesn’t always invite interaction. Asking a question is always smart because it’s telling your fans that you care what they have to say and that you want them to participate on your page. Your fans want to engage with your page, or else they wouldn’t have “liked” it! Asking a question essentially invites your fans to share their thoughts and feelings on certain issues, and the sooner you start getting interaction on your page, the more likely it is that those fans will continue to interact with you. Try to make your questions relevant to what is happening in the world right now. For example, the end of March Madness is coming up for the NCAA Basketball season. You could ask your fans which team they want to win it all! Since it’s the beginning of spring, you could also ask them what their favorite part about spring is. Questions like that are easy for your fans to answer, they’re things that the world is interested in at the moment, and they’re guaranteed to get the interaction you want from your fans. It’s also a good cure for any form of “Facebook block.”
- Tell everyone what you’re up to!If all else fails, share a tidbit about what your company is up to! People love to hear success stories and updates about the people that they know, so sharing some exciting news about your business is always a great idea for a Facebook post. Are you hiring new team members? Have you had any closings lately? Any new clients? Are you attending a seminar any time soon? Sharing these things with your fans every once in awhile shows that you want to keep them informed on what is going on in your business, and that you want to share your successes with them ! At RealSupport, we call these success stories and updates “Kudos.” Your fans will love hearing what you’re up to, and we bet that you will get a few congratulatory comments, too.
- Think outside of the box...what’s the world talking about? We want our posts to be appropriate, professional, and interesting, but that doesn’t mean you have to confine every post to real estate tips, community events, and home improvement ideas. Sometimes, it’s good to take a second to think outside of the box of what you could post. One good way to do this is to sit down and think, “What is the world talking about?” For example, just a few short weeks ago, the iPad2 was released on the market. While this isn’t exactly real estate related, it’s something that everyone knew about, was talking about, and was anxiously anticipating. It would have been a good idea to post about the new iPad and see what your fans had to say about it. Another good example of “out of the box” things to post about are upcoming events that the whole country tends to get involved with. For example, in January, you could post about the Super Bowl. In July, you could post different barbecue recipes for Independence Day. If you know of a good sale or Groupon for the day, you could post about that. These are all things that people enjoy reading about, and they’re also things people care enough about to respond to. Sometimes, with a little thought and the willingness to expand your horizons, you could come up with great posts that aren’t confined to the “real estate” or “community” category.
This is just the beginning of the list of possible ideas to cure your “Facebook block”. While it can get frustrating when you run out of ideas in the real estate and community realm, these four ideas are great alternatives that will still get your fans talking and interacting. Not only will they help you populate your page when you’re out of ideas, but you’ll also find that it’ll help you get more of a variety of content on your page, and that can only spark your fans’ interests even more. Remember, if you’re having a hard time thinking of things to post about, just take some time to think outside of the box, and as always, your Real Estate Virtual Assistants are always here to help you along the way.
Happy Facebooking!
Sarah Kay
Social Media Specialist
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