The Ultimate Pre-Listing Kit for Home Sellers
I suppose that sounds arrogant, but I think a strong pre-listing kit for sellers to review before we sit down and have a discussion is a good thing to have.
And since many REALTORS don't seem to use one, there is that competitive advantage if you provide one to prospective sellers.
Other reasons to share a Pre-Listing Kit up front are that it can answer a ton of questions that sellers often have when trying to decide which agent to use, marketing their home, determining the appropriate local market positioning, and the sales process in general. That can be a huge time saver so you can focus on the real issues at hand in your listing discussion.
Putting a Pre-listing Kit together also enables you to think more concisely about what information really is useful, and essential, for sellers to have during the process.
And you will learn a few things, too, by gathering information that you use in your pre-listing kit.
The good news is that you don't have to recreate something each time you are preparing for a listing presentation.
I'll share if you will - here are some of the things I include in my Ultimate Pre-listing Kit. It remains work in progress, with additions and deletions from time to time.
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Schematic of the Sale Process from start to finish
My Seller Questionnaire "What is Most Important to You?
Information about proper positioning in the market (pricing well and the advantages of doing so) with graphics
Graphic - factors affecting what buyers will pay
Making Your Home Easy to Sell - Availability and Exposure
Ways to Sabotage the Sale of Your Home...and solutions
Vacant Homes and Advice
Marketing (an overview)
Sample On-Line Advertising of other listings (links)
Proposed Internet Presence
Several Information Request Forms - the home, the neighborhood
Concierge Services
Seller Forms Checklist
Sample Forms and Disclosures
Success Stories - seller testimonials
The Value of Working with a Certified Residential Specialist (CRS)
Information about Me
The Competitive Advantages I Offer
Blog and Website Information
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Yes, there's more, but why give all the good stuff away...except to my sellers?
So, do you use a pre-listing kit? If not, why?
And if you DO have one, what are some items you include in your ultimate pre-listing kit so others can learn??
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