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I was thinking the other day.
With all this technology coming at us at 100mph, could a business
survive or even thrive without technology.
Signs, Everywhere a Sign
I see that Activerain is having a sign contest, do we really need signs
these days? That is a pretty old fashioned concept, we are pretty much
putting a picture of a sign on an Internet site, that is kinda dumb.
Yes but what about all those that pass by and call you from the number
on the sign, I don't think so. I will admit that I have had clients
call me and want to get them info on a home they saw with a sign out
front. However, more often than not, usually it goes down something
like this, "hey look theres a for sale sign on that house, we didn't
see that one on the Internet". I would like to see some data that shows
that yard signs contribute to the sale of a home. To me they are just
an eye sore, shameless self promotion so that everyone can see that you
got a listing. Of course if that listing is over priced and doesn't
sell, then you have a great big advertisement that you can't get it
sold. Sounds like a double edged sword...What say you.
Okay honestly, what would be the difference if we still had rotary
phones, you know before the days of answering machines and voice mail.
You remember, when people actually answered the phone. How many posts
have I read about Realtors needing to answer the phone, and not letting
an unknown number go to voice mail. So really other than speed and
portability, the concept is still the same. If we didn't spend so much
time fooling around with that portable phone, we might actually spend
some quality time with our clients....Answer the phone.
This one is alot like the yard sign debate. We are still generating
flyers at a brisk pace. I get tons of them, new listing, open house etc
...through email. So really the only difference here is that
instead of using snail mail, or good old fashioned foot power
and dropping them off "manually" at different offices, we are still
using flyers in much the same capacity. It is just the delivery method
that has changed.
I'm not seeing much difference thus far.
Okay now this one I have tried and tried to get people to stop the love
affair with the business card. I have used scan programs, and this app
and that app and still, people ask...do you have a card. I am giving up
on this concept of being able to get away from business cards. Remember
Palm had an infrared thing that you could use instead of handing out
business cards, yeah it went away with the Palm Pilot. Hey I am just
trying to save a tree or two, thousand...
So pretty much we are using the same tools in pretty much the same way,
just delivering them in an updated manner. Other than the idea that
clients, or potential clients are using the Internet to look for homes,
our tool kits are still full of the same tools. Think about it, once
home buyers find that home they like on the Internet, what do they do?
They look at the pics, and then they look on your listing flyer, for
your company sign, and then for your phone number, and they call you
for a showing. Take out the Internet part and you have pretty much the
same scenario 25 years ago.
does all this mean,
Here's the deal. I am looking for just two agents that want to make
more money, that want to take on the challenge of working together to
really think out of the box. I want to be a part of something totally
different, I am looking for a couple of agents that want to approach
the world of real estate, how it IS done, and how it COULD be done. How
it IS marketed, and how it COULD be marketed. I am looking
for a couple of forward thinkers, any agents in Adams County game.......
About the author:...
Gettysburg Gerry is a Social Media Astronaut in the Gettysburg Adams County Pa area, exploring the limitless expanse of the Social Media Universe. He is owner and Principal for the firm Studmuffin Media. Gettysburg Gerry promotes all things Gettysburg, just google Gettysburg Gerry for more info.
Blog site for Studmuffin Media in Gettysburg Pa. Services include Social media managment, community building, content management, SEO, blogging, video, photography, graphic design, website evaluation and builds. We cover any and all aspects of the Social media, marketing world..
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.