Open Houses can be a wonderful resource for buyers and future listings. Play off your listings strong points and make it really work for you. Suggestions would be:
First and foremost, advertise to everyone in the community. They may already know someone that they would like to have as a future neighbor. Also, if it's a relocation they may not already have a local realtor. Then, let your SOI know all about it.
Waterfront listing - offer boat rides, fishing/crabbing, bird watching, have shrimp salad on puff pastry, crab cakes. If listing has great sunset views try to schedule during that time. Also, have slide show or picture album of various pictures taken on the property to entice them to pay more attention to the many details.
Formal home - Have a formal wine and cheese evening event. Have a local musician come and play to set some beautiful mood music.
Cooks kitchen - offer mini-cooking class with local chef to show the kitchen off.
Large family house - have a kids day with clowns, balloons, coloring contest, offer a house cleaning gift certificate for everyone that registers at the open house to be drawn at the end of the event (what family dosen't love a free house clean) .
Sports fan house - Perfect time of year for a Football Party! Tailgate food, drawing for an upcoming game, and of course the big game on the big screen!
Make a CD presentation with label showing picture of the home and your contact information. It is nice to give something different to take home than a flyer. Also, that is easy for them to e-mail info to others and share.
My clients love that my parties are over the top EVENTS with customized invitations, giveaways, and activities. Most of the people I invite always look forward to attending my parties because of the attention to the details I give.
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