"A Boss Says "Go"........ A Leader Says "Let's Go!!" E M Kelly
Very Well spelled out by Barbara. I completely agree, and pass the leads from the yard sign to the agents, makes perfect sense to me.
- Evan Russell
My bullet proof vest will probably see some action with this post, but this is how I have always worked. It's always worked well for me in any office that I've managed!!
There are many real estate offices that have managers who are not allowed to list or sell real estate. They do not compete, and all leads are referred to agents in their office. Their main role is recruiting, training and attempting to keep agents out of court.
I've always been of the mindset that production starts at the top. Management should lead the way in creating business and office ranking within the community. Listings are most important, and the manager should have a firm grasp on the listing market in the community.
Listings are the inventory on the shelves. Without inventory, the store is out of business. An office that relies on agents to produce is also at risk of losing inventory and status, if the agents leave for "greener pastures." All good things come to an end at some point, and we need to be prepared for that moment.
If a manager is productive and continually recruits; provides education and does not rely on agents to replenish inventory; that real estate office will consistently maintain its status within the community. To maintain stability, a sales manager should be a competing manager. Production starts at the top.
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