Builders & Agents - Foe to Friend? Atlanta New Home Market Changes

New Construction - Builders need our helpToward the height of the supposed real estate boom there were builders out there advertising not to bring in an Agent.

"BONUS TO BUYER*
* Buyer's without agents"

Some builders even went so far as to create lengthy agency contracts for how a Realtor would get paid.  Most of which required the Realtor go stick their heads in the dirt while their client was hi-jacked by the builder's staff.

What's puzzling, is how these builders do business.  Some have employees, some have agents that have gone through special training to be effective but hold their license with a builder affiliate.  While others have new home veteran agents sit in their homes.

Some of the larger builders still have their agency practices and attack dog agents on site, but many of the more agile builders are starting to sing a new tune.  No longer is an Agent a road block (or speed bump) in the transaction.  Realtors are builder's friends. 

See, when you're in a tough market and you're not selling inventory, you're forced to re-evaluate the situation.  Where do buyers come from?

Well there are all sort of stats, but the statistics for co-op sales is something in the 80% range.  Might be some sort of correlation.  Now, instead of being scoffed at for bringing a buyer into a neighborhood, I'm getting a 5% bonus, or a new car or a golf membership.  Want to take a cruise?  All you need is a qualified buyer.  One builder gives $25 per showing!

I read one article the other day from Agent Direct News that stated some builders are looking at referral opportunities. Since they have such a high walkthru rate, they are missing out on a huge potential to for either strong relationships, or extra income.

Bottomline, builders are hurting and they're looking everywhere for help.  Don't believe the lie that builders don't negotiate. I'm not sure who started it, but they are dead wrong.  Builders are some of the most desperate sellers out there.  There's some logistics that make it tough for a builder to give up a huge discount.  If you can't get the builder to move on price, you can get other things instead.  Just don't be afraid to ask.

If you're buying a new home in the Atlanta area and you don't plan to use the Jarvis Team, USE SOMEONE!  You won't be getting any more discounts and you're even more likely to miss out on something now than ever.

 

 

5 Comments on Builders & Agents - Foe to Friend? Atlanta New Home Market Changes

From a builders prospective ask yourself how many Buyers Agent drop off their clients at a model home and have the on site real estate agent write the offer, present the offer and do the paperwork? 90% is the Home Builders Associations data. The home builder sees most buyers agents as uneducated parasites who misinform their clients and set unrealistic expectations on the new home sales process. Biggest complaint from clients who use buyers agent for a new home purchase, they agent did not do anything I could not have done myself..."ouch"

Builders need agents to deliver the client, get the financing done, get the buyers house sold if there is one to sell and complete the required builders meetings for pre-construction, framing, drywall, paint, install and final walk all befor closing. Less than 30% of Buyers Agents know these steps but they all remember to show up at closing....

As a Broker I suggeset all of us take a look at our agent's knowledge base and skills...in the world of a true professional most agents would have a failing grade in new home construction buyers representation

10/07/2007 04:01 PM by Paul Moye, Broker, ABR, GRI, CSP, e-PRO (Keller Williams Realty Franklin )


Great post Joshua, most builders are offering agents large incentives to help with thier sales. I dont believe that it helps them much though. The buyer has specific wants and needs and that will determine what I show not the perks.

10/07/2007 05:01 PM by Keith Perry - REALTORĀ® -West Metro Atlanta (Coldwell Banker)


Two things. 

First, wouldn't it be fun to pull out those old ads where the builders were trashing us, and then let those guys fend for themselves?  Same thing for the builders that use the contracts that are disgustingly one-sided. 

Second, most of the builders I've dealt with don't like to discount, and won't... but they will toss in the extras at the drop of a hat.  If they cut the price, then previous buyers will turn mean.  But, if they add upgrades, it won't be as obvious in the MLS or tax record that they offered a deal. 

11/04/2007 09:32 AM by Lane Bailey - The REALTOR for Car People (Diamond Dwellings Realty)


Very good post....how many builders have burned bridges with agents...and how many have always kept the doors open?

I wonder what the percentages would look like....

11/04/2007 07:07 PM by GA-agent.com-- Georgia Real Estate Directory (GA-agent.com)


Builders don't like to discount, but right now, many of them are undercutting their original buyers.  Better to upset the neighborhood than go bankrupt I guess.

 

Most of the bigger builders still don't get it.  Sure, I like getting 10% commission, but really, it's the price that's going to sell it.  I'd prefer a better experience that would help me retain my clients.  At the end of the day, if a builder upsets your client, it looks negatively on you.  Not right but that's how most clients will see it.

11/05/2007 06:11 AM by Joshua Jarvis (Keller Williams Realty - Atlanta Real Estate)


Leave a response…

Name:
Notify me of new comments:
Comment:
What does the graphic say?
 
Real Estate Agent: Joshua Jarvis (Keller Williams Realty - Atlanta Real Estate)
Joshua Jarvis
Dacula, GA
More about me…
Keller Williams Realty - Atlanta Real Estate

Cell Phone: (770) 374-4667
Email Me
Blog about the Suburbs of Atlanta, including Suwanee, Buford, Alpharetta, Roswell, Duluth, Dacula, Hoschton, Lawrenceville, Snellville and more. Also concerning real estate practices.








View Joshua Jarvis's profile on LinkedIn

Digg!

Add to Technorati Favorites

View blog reactions





Real Estate Blogs - Blog Top Sites











Locations of visitors to this page





Click here to get The Blog Profits Blueprint

To find Georgia MLS Listings use eLookyLoo.com to search for your next home.

Links

Tags (Tag Cloud)

Archives

RSS 2.0 Feed for this blog
ATOM 1.0 Feed for this blog

Find GA real estate agents and Dacula real estate here on ActiveRain.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
© 2007 ActiveRain Corp. All Rights Reserved