What do you say to your client when they learn that the house down the street just went under contract to a buyer who had also looked at their home?
Sometimes sellers forget that a number of weeks/months ago, when the Listing Agreement was signed, you advised them to respect the information that was presented as part of the Comparative Market Analysis(CMA) and price their home accordingly. And sometimes sellers forget that they decided to ignore the recent sales information and opted to offer their home at the price that their next door neighbor got back in 2007 - "not for nothin' but I have an inground pool" so I should be able to sell my house for more.
Sure location and amenities all have a price tag but the main thing that contributes to the sale of a home, in any market, is the price of the home as compared to others on the market. One of our main objectives as Realtors is to advise and help our clients create a perception of value when they decide to sell their home. If we are successful then our client's home will be sold quickly and for the best price - if we are not then the sale will go to the house down the street.