Thirty-two percent of DIYers in households making between $75-99.9K say they lack the money to undertake a major home improvement project. Here is an interesting article worth a few minutes of your time:
RISMEDIA, March 29, 2011
Consumers Have the Motivation – But Lack the Money for Home Improvement
The arrival of spring brings not only warmer weather, but also spring cleaning and the undertaking of do-it-yourself (DIY) home improvement projects. Much to the chagrin of home improvement stores, the DIY home improvement market has seen a 21 percent decline from 2005-2010 according to latest research from Mintel, and more than a quarter (28 percent) of DIYers say they would like …..
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