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The Resource Triangle--"Three" Who Can Make It Happen

By
Services for Real Estate Pros with Topkins & Bevans-etopkins@topbev.com

As I have evolved from a practicing Masscshuetts real estate attorney who sat in my office and waited for the phone to ring into a realist who started to understand that marketing is an essential part of doing business, one thing became clearer and clearer. My best efforts involved finding motivated and talented realtors and mortgage originators with whom I could work on a regular basis.

This "Resource Triangle", as I like to call it, makes perfect sense. All three professionals involved have one goal in mind, the successful closing of a residential real estate closing. All three have something else in common: if the transaction does not close, none of us gets paid. So if a realtor in one of my Triangles calls me up late on a Saturday afternoon and tells me she or he has a Buyer who is leaving town this evening, can I come by and introduce myself, I need to appear even if it means my Saturday night plans are delayed, or even cancelled. The same availability is required from the mortgage professional. If we are going to be "Resources" and part of the Triangle, we need to be there, any time, any place.

Once the Triangle is established, it can work to everyone's advantage. The reliability component is huge. When I tell my realtor-partner, I can turn the Purchaser and Sale around in no longer than 48 hours, and I DELIVER on my promise, he or she knows that the chances of the deal coming together are increasing at a rapid pace, and what may have looked like "bragging" was only describing a standard that he or she knew could be achieved. When the mortgage originator promises a full-blown mortgage commitment in fourteen (14) business days, AND DELIVERS, comfort and credibility abound. When I promise a client who owns a home, and is buying another, that my realtor-partner can get their present residence sold in less than a month, AND DELIVERS, I look good, my realtor-partner looks good, and the magic word "closing" is that much closer.

I have been fortunate in that I have developed several unique Triangles in my practice, the difference in make up and composition being a function of the clients I am working with and geographic compatibility. The networking groups I am involved with, such as BNI, are a natural source for Triangles. So are long-standing relationships, some of which I have developed on ActiveRain.

Most of the people reading this post are "Triangle-eligible". They fit into one of the three (3) categories described. I urge each and every one of you to get your Triangles in motion at the earliest possible opportunity, and if you, in any way, wish to include me, count me in. The confidence in referring your most trusted clients and customers to people who have time and again DELIVERED can make all the difference for you, and me. You will no longer be a face in the crowd. You will be the one person who can make the deal happen.

 


 

 

Comments (5)

Pamela Seley
West Coast Realty Division - Murrieta, CA
Residential Real Estate Agent serving SW RivCo CA

Elliott, interesting post. Like your idea "the resource triangle." In CA we don't have attorneys, but escrow officers. Working with a great escrow company is part of my resource triangle. They are an important part of the short sale process.

Apr 03, 2011 02:09 AM
Larry Lawfer
YourStories Realty Group - Newton, MA
"I listen for a living." It's all about you.

I am triangle eligible and look forward to our first opportunity. One thing I can suggest is that along with your great blogs is add a picture, that always helps I have found.  Another is to promote others rather than always just putting out promotion on Self.  Many of the top people in social media talk about the 80-20 rule of promoting others 80% of the time and your own agenda only 20%.  People are far more open when you are helping them to promote their agenda.

Apr 03, 2011 02:19 AM
FN LN
Toronto, ON

Elliott - I like the term "resource triangle".  Having key people ready to act quickly helps transactions flow very smoothly.

Apr 03, 2011 02:47 AM
Elliott S. Topkins
Topkins & Bevans-etopkins@topbev.com - Boston, MA
Massachusetts Real Estate and Title Atty

To all of you who commented, thanks

This can be an effective tool. If I were handsome like he is, I would show my picture more. Since I am not, I sometimes feature my dog, Maxwell, who is young and cute.

 

Apr 03, 2011 02:53 AM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Virtual teams are essential, especially in the complex times. Together we achieve more.

Apr 03, 2011 03:39 AM