A to Z Tasks Internet/database research Service
A to Z Tasks Internet/database research service is focused on companies that are involved in the Internet Infrastructure business. At the core of the service are A to Z Tasks’s reports on cutting edge Internet Infrastructure topics. This service includes Strategic Positioning Sessions that combine the findings from our research with situational analysis.
The Product Launch Advisory Service is aimed at helping marketing and product teams answer the question: "How can we best position our products in the minds of the key decision-makers?" This process revolves around a 1/2 day strategy session where we work jointly with your team to develop and improve the market positioning. During this session, we work to get everything laid out in front of the team so that we can jointly discuss it: We focus on the position messages and the effect it may have on customers, press and analysts.
With so many vendors competing for the same position within a customer’s mind, it is hard for even the biggest companies go clearly get and keep a market position. Technology changes continue to quickly re-arrange product categories and re-arrange value propositions. Yesterday’s high performance solution is tomorrow’s legacy system. Marketers continue to ask: How can we build a competitive advantage? What is our value proposition? Where are the biggest customers? Who will buy in volume? How can we distinguish ourselves from the rest of the market? Answering these questions requires a skillful blend of market analysis with customer input. It’s not enough to understand the product and services landscape. Input from the most important customers – those customers that have the most to gain by quickly adopting new technology and improving their business position. Internet Research Group is skilled at combining consultative, interview based research with industry market analysis to develop and refine the positioning process.
A to Z Tasks Internet/database research Service is a premium, interview based consulting service designed for identifying the target market, segment the market and position in the minds of the most important and influential prospective customers. This service begins with conducting an on site situation analysis then continues by developing the research questions, identifying early adopters that can understand both the potential technology and the motivations for deployment and then conducting interviews. The findings from these interviews are then combined with our market research to produce actionable positioning and strategic recommendations.
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