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Secret to Successful Florida Short Sale: Proper Home Staging

By
Real Estate Agent with The Palm Beach Group

If you have been following the news lately, you are most likely aware of how Florida short sales are dominating the homes for sale market. As a type of distressed property, buyers are slowly coming to realize how smart investing in them is, in terms of profit and savings.


On the other hand, a lot of sellers who are having trouble with their mortgage payments are choosing to sell their home via short sale to avoid having to deal with a nasty foreclosure entry on their credit history. At the same time, they sell at somewhere around 80 percent of their asking price which is really not bad considering the tough competition and prevailing market conditions.


Why Home Staging

Of course, deciding to do a Florida short sale is just half the battle. Since Florida is among the states hit hardest by the foreclosure crisis, the state’s home for sale inventory is brimming with properties. With time against sellers and the tough competition, it is important to recognize the value of proper staging.


Many sellers, even their agents, fail to see the importance of staging a home. It is not enough to think buyers will be using their imagination when looking at your home for the first time. As a seller, you will need to market your home and make sure you grab the buyer’s attention. It is also your job to make the buyers look at your home as their future home.


Smart Staging

If you are worried about spending money you really do not have to, you just need to be a bit more creative. There are actually plenty of ways you can improve how your home looks without spending much money. For starters, you might want to get rid of all the junk cluttering your home such as unused furniture and broken appliances. If you think a fresh coat of paint will do wonders to your home, then by all means do it yourself. Ask a friend to help you, so you can complete the job faster. Simple cleaning and organizing your things can also do amazing things for your home’s physical condition.


It is crucial you and your home make a good first impression. It is the only way you will be able to successfully close a Florida short sale. Keep in mind “less is more” and you will be glad you decided to make your home look simply comfortable and livable.


Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Jared, absolutely correct.  If you want to compete, the home must be better than all the others to want some one willing to wait for the process.

Apr 05, 2011 12:22 AM