Last September I posted a blog called "To Photo or Not to Photo" where I raised the age-old question of whether or not to put your (hopefully) smiling face on your business card. (I vote YES).
One of the comments on that blog was something along the lines of "Can anyone actually demonstrate that their picture on a card resulted in business for them?" Excellent question! My response to the commenter was:
"There is no one magic bullet to success. Clients come in from dozens of sources - I got a listing once because my lawn guy saw my RE/MAX signs in the back yard. So, is your business card in itself an important part of your marketing strategy? Probably not - at least, I hope no one is relying on a business card to generate business for them. But if one open house visitor remembers me over the other agents he met that day because my photo was on my card, I'll consider that a valid testimony. If one cross-country real estate agent I met at the NAR convention sends a referral my way because she was able to remember me out of the dozens of other agents she met, again, that's certainly worth having my photo on a card."
My point in revisiting this debate today is to reiterate that real estate clients find us in many different ways. And when they do, they each bring with them the potential of a significant paycheck - in some cases, even a year-changing paycheck. Depending on your market, your average commission check could be $3,000, $5,000 or even $10,000! Therefore, just one missed opportunity to capture one potential client could cost you $3,000, $5,000 or even $10,000! Not to mention all the business that potential future satisfied past client would send your way...
(Um, still not seeing your point, JA-H).
Okay, getting to it now.
If you miss opportunities to capture potential clients on a regular basis with silly little omissions, carelessness or even (gasp) laziness, you could easily cost yourself $100,000 in the next twelve months (assuming 20 missed opportunities at $5,000 per).
What might those 20 silly little omissions, carelessness'es or even (gasp) laziness'es look like?
Ahhhhhh... Watch This Space for further discussion. (But in the meantime, feel free to share your own thoughts!)