As media planners, we recognize that the audience we're trying reach with our messages isn't standing still nor are they only limited to a single media channel. Instead, consumers shift between media channels all day long, including both traditional and digital realms. By understanding the different consumer "touch points," savvy marketers are able to better predict when and where they can place their messages so they get in front of the right consumer at the right time.

http://www.clickz.com/clickz/column/2015719/youtube-channels-drive-site-traffic-video
As marketers, it's paramount that we create media plans that allow us to reach our target consumers no matter where they go. And that often means thinking ahead about what draws and holds consumers in the first place: what is it they are searching for and where will they think to look for it?
In this (video) column, I will explore how digital advertisers can use these different channels to best reach dynamic audiences. This month, let's look at the challenges and benefits of using digital video channels like YouTube to drive brand awareness and site traffic.
This information was povided by our Chief marketing Officer at Nucazza, Robert Graham. Youi-Tube is the third largest search engine in the world, if your not using video, your messages may be lost on 1/3 of the searches being done.
3 Comments on Using YouTube Channels to Drive Site Traffic [Video]
Glenn, what a powerful statement-
" Youi-Tube is the third largest search engine in the world, if your not using video, your messages may be lost on 1/3 of the searches being done. "
That says it all. Everyone needs to be doing video.
Sharon
i heard that at Rain Camp and couldnt believe the simpliciity
Yep, it's a big deal and professionals not using YouTube are missing the boat. Thanks for the post and I look forward to reading more about this subject. You should join and post to our YouTube Thursdays group in AR. Hey I actually see this is an old post. Hopefully, you're still active in AR? D