You are getting your house ready to sell.  You have read a lot of advice on things that you should do and buy in order to improve your home and its appearance.  Oh, those ideas are so wonderful but you have at least 3 problems with those ideas. 

First: there is going to be a change and change is difficult.  We just get very comfortable with the way things are and making a change is a little like rattling our brains. 

Second:  Getting the house ready might cost money.  No, not might, it will cost money.  The amount depends on you, the Seller, your ability to make money available and the current state of your home.  It might be a case of spend a little now to get a much better return later.

Third:  It is not just that it is work to do but it will take your time and physical effort.  Painting, shopping, rearranging furniture, raking, washing - all 'ing' words that sound like a lot of effort.  It is going to be worth it when Buyers come into your house and do their own ING - as in Buying. 

As real estate agents and stagers we don't often hear you argue making improvement from those three vantages.  You know that if you talk about resisting change sounds like you might be 100 years old and boring; not spending money sounds like you are too cheap and not willing to work to sell your home sounds like you are lazy.  What do you say?   You may fall back on Good Money and Good Enough. 

 

Good Money

  • Often we hear an excuse such as "But I paid good money for this X."  This means that you have not yet got your value out of it and that it is still too good to throw away.
  • What is good money?  What is value and what is the real cost of keeping something that isn't what you want or need?
  • Sometimes when I hear (even myself) say "But I spent good money on this."  I want to respond "as opposed to what. drug money?"

Good Enough

  • This is when we keep some things that are not wonderful or even make us happy but they are ‘good enough' to have around the house.  
  • What this is really saying in a loud way is that you don't value your home or your ‘audience' enough to make the effort.  
  • Remember when you are sick and feeling blah - your ragged housecoat is good enough for dragging yourself around the house.  Imagine how much better you would feel after a shower, a change of pajamas and a decent robe.  Well, the same applies to your house and how it will make you and Buyers feel.  

When it comes to getting your house ready for sale

Be ready for change, to spend money and to exert a little effort. 

Photo credit:  International Money Pile in Cash and Coins

 

Valerie Zinger  valeriezinger@gmail.com 

Ottawa, Canada      613-859-7759

 

 
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81 Comments on Good Money and Good Enough

20 Most Recent Comments Displayed Show All

APR
10
2011
544,559 Points 120 Featured Posts Called Shot Master

DeeDee:  It is no surprise that, when the work has been put into preparing a home for sale, everyone can see it and know it.

Lora:  It is just a tiny bit sad that it comes from my own life - when I am feeling blue or have a cold I must dig out that old ratty housecoat and make my husband suffer with me.  LOL but the truth.

 

8:23am • #62
357,474 Points 15 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Wouldn't you just die if someone said "I paid good drug money for this"! Loved that analogy! The other famous line I hear a lot "it still works fine". Well it may still function but it doesn't mean it is modern and up to date! Congrats on the feature, great post.

11:35am • #63
544,559 Points 120 Featured Posts Called Shot Master

Shar:  My jaw would drop - drug money!!!!  Oh, yes, "That works fine" goes along with "good enough". 

12:10pm • #64
226,518 Points 9 Featured Posts Localism Sponsor Outside Blog Called Shot Master

This is a great post- I'm tenpted to send it to a prospect who is deciding what she will and won't do before listing  and trying to come up with money to do some things.  I don't want to offend and have her list with someone else though.

12:51pm • #66
544,559 Points 120 Featured Posts Called Shot Master

Thanks Beverly. 

Jenny:  Send it along as just my perspective here in Canada.  Things may be different or they may be the same. 

12:54pm • #67
1,023,170 Points 15 Featured Posts Localism Sponsor Outside Blog Called Shot Master

A little money can go a long way towards a quick sale at a good price.

6:44pm • #68
544,559 Points 120 Featured Posts Called Shot Master

Gene:  If a Seller was told to spend 1% and it was a $300,000 home then that 1% is $3,000 and lots can improve for $3,000.  Sometimes it is higher and sometimes lower. 

7:27pm • #69
APR
11
2011
182,299 Points 30 Featured Posts Called Shot Master

Another great post, Valerie. Congratulations on the feature.  Most often, weeks of work go into a home before we do the final showcasing or staging - and only then are we ready to put it on the market.  Today's savvy buyers have high expectations, and sellers ignore this at their own peril.

6:28am • #70
544,559 Points 120 Featured Posts Called Shot Master

Tanya:  Yes, they are savvy buyers thanks to all of the TV shows and a general interest in homes.  Expectations are high and people want a well maintained a well presented home. 

6:49am • #71
APR
12
2011
118,017 Points Outside Blog Hit Router

Thanks for the good post. Sellers are so funny, I have actually put sellers in my car and driven them to model homes to see the difference.

5:31pm • #72
544,559 Points 120 Featured Posts Called Shot Master

Liane:  What a good thing to do.  There is nothing like seeing it a real home to know what good looks like. 

6:35pm • #73
APR
17
2011
139,310 Points 3 Featured Posts Localism Sponsor

Valerie, I love this post! I also stage homes as well as sell them and I hear these all the time! I love "good money only comes from the buyer" -- am going to have to use that one!

When I prepared my own home for the market, I realized that was the way I wanted to live. There is a freedom and a peace that comes from living in an organized, thoughtfully put together home. I think that's why so many stagers are seeing more and more "staging to stay" clients. I have clients hire me to "stage to sell" and then once they see the results and they're in their new home they hire me to "stage to dwell."

2:54pm • #74
544,559 Points 120 Featured Posts Called Shot Master

Michelle:  The Stager that has done a few of my lisitng houses has also been asked back for the 'staging to stay' (I just didn't know this cute expression).  Once people see how good their home can look, it is enticing to have the stager back.

5:05pm • #75
APR
20
2011

Having a person take a perspective of this being my home to this is my investment how do I maximize the return is what we have to accomplish!

2:40am • #76
544,559 Points 120 Featured Posts Called Shot Master

Robert:   And it is difficult because most oftern Sellers are still living in their homes and it looks and feels like home and not a product / investment to them. 

7:08am • #77
JUL
15
2011
161,176 Points 5 Featured Posts

Very good article. We often keep things around that we paid a lot for but don't really suit us any more. In business, they consider items/projects that are no longer useful to be a sunk cost and the amount of money spent shouldn't influence us to continue strategies that are not effective.

7:33am • #78
544,559 Points 120 Featured Posts Called Shot Master

Colleen:  So true about sunk costs - I don't keep things just because I bought them a long time ago.  If it is obsolete I can say bye-bye.  Some Sellers never get to this point. 

7:43am • #79
JUL
14
330,867 Points Outside Blog

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Sunny San Diego

amazing post

6:23pm • #80
JUL
15
544,559 Points 120 Featured Posts Called Shot Master

Paul:  It is not often that I get a comment on an older post.  Thank you for finding this one and leaving your comment.  

3:22am • #81

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