Knowing who your Community is will make generating leads so much easier!
“Your Community” is just the new catch phrase for Target Audience. Who are you trying to Generate Leads from? Most Real Estate Agents we talk to answer that question with “Anybody who can Buy or Sell a House!” But the reality is that the most SUCCESSFUL Real Estate Practices are built on a business plan that has at its’ core a target market strategy.
This is NOT some new idea for the Digital Movement – but it certainly makes all of your work pay off faster if you know WHO you are trying to connect to, and where they can be found!
Where are you Farming?
A community is simply a group of people with a common interest. You can have a community grow around a hobby, a movement, a profession, an American Idol Contestant and so many others . The days where communities were purely based around geographical factors have given way to online communities where the bond is whatever people want to make it.
Does that mean that Geographic Farms are an “old” idea? Absolutely not! There are agents in Major Metropolitan areas who built their entire Real Estate Business around 1 City Block and everything that happens on that block, including the Daily Special at the Deli on the Corner, and when the new shipment of Sun Flowers will arrive at the florist… and the couple that’s moving out of the 5th floor Unit because they are expecting another baby and need more space!
Knowing who you want to connect with, and therefore who your audience is becomes critical in your networking and lead generation success.
Don’t Miss a Huge Opportunity! Connect with other Agents!
If you went to a National Convention – would you be looking for Real Estate Agents who could refer leads to you? Of course you would! Leaving comments, connecting to Real Estate Agents on Twitter, Activerain, Facebook and LinkedIn is good for business. You never know who will know someone in your area who needs to list or buy a home – and when they do – you want them to call YOU, right?
What about TARGETING agents in those areas that buyers and sellers actively relocate to and from? Look at this map, if I was an Agent in Dallas County, Texas – I would be connecting and looking for friends in King County Washington (for instance) or maybe Jefferson Parish, La.
Be part of the National Real Estate Community through the Designations that you have! You can generate leads through CRS, ePro, ABR – virtually all of your Designations that you’ve spent so much time (and money) attaining! This is a great Community that you could be a visible leader in!
If you have questions about building your real estate blog as you build your real estate business, give me a call! Josh Harley, Fathom Realty, 214-228-0301. I’d love to help you, and learn more about what’s working in your market! Are you on Facebook and Twitter? Let’s Connect!
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