Homeowners having trouble keeping up with their payments may have a new option available to them. Along with loan modifications, short sales, and going cold turkey by defaulting with their lender, they can now opt to get a free paint job -- and turn their house into a billboard. Adzookie, is an innovative mobile advertising company known for its direct advertising on smartphones. They sum up their tempting offer on their website:
Adzookie will pay the home-owner’s mortgage for at least three months with an option to extend up to a year. If the contract is canceled by Adzookie or the home-owner during the contract period, they will paint the house back to its original colors.
The other likelihood is that their town's Zoning Board will step in with new restrictions -- if there is nothing currently spelled out in their codes. For those on busy streets, this could be an effective, if temporary, win-win. For those on quieter streets, this could make them busy(and unpopular with their neighbors) if they're the first to take the dare and jump in. Some neighbors may actually prefer it to some other options.
Be warned that Adzookie is not a huge company and has already gotten thousands of requests within a week of it's announcement. It is planning to pick 10 to get the ball rolling this spring. CEO, Romeo Mendoza, is now looking for other advertisers to sign on so it might help as many as 100 homeowners this spring.
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