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30 Days of Marketing Opportunities - Day 10: Send Sweet Treats

By Renae Bolton

Services for Real Estate Pros with Marketing 4 Realtors

April 15, 2011 04:23 AM

30 Days of Marketing Opportunities - Day 10

This is Week 2 in my goal to write 5 days per week for 30 days.I'm continuing this series that was initially designed to motivate me to write. Now, the goal is to continue providing marketing motivation for you! 30 Days of Marketing Opportunities will give you 30 projects or tasks that your Virtual Assistant can handle on your behalf, generating leads that will ultimately generate more income for you! These are tasks that do not require a lot of high-end skill but, instead, require some time (hence the reason your Virtual Assistant should handle these tasks, not you!) and attention to detail. Join me on the journey!

Day 10 - Send Sweet Treats

Choose your top 50 or 100 contacts and send them an envelope filled with Hershey's kisses or Starburst candies. Let them know that they are the sweetest contacts you know and you really appreciate the referrals they send your way. The point? To make them remember you! When is the last time you received an envelope in the mail that contained candy and a hand written note? Probably not since you went off to college and your Mom sent you a care package. So be the first to send sweet treats to someone else. They will likely remember you and think sweetly of you thereafter!

~Renae

Day 1 - Use Short URLs
Day 2 - Syndicate Your Blogs
Day 3 - Create a Marketing Campaign
Day 4 - Take Advantage of Holidays
Day 5 - Farming Works
Day 6 - Socialize Your Listings
Day 7 - Create a Partnership
Day 8 - Create a Community Website
Day 9 - Host a Coloring Contest

Thinking about using a Virtual Assistant but not sure if you're ready? Contact me for a free consultation! Want to take a Virtual Assistant for a test drive? Try a 5-hour starter block for $20/hr and see what can be accomplished in just 5 hours!

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Gita Bantwal

RE/MAX Centre Realtors - Warwick, PA

REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I will check out the links. Good luck with your marketing plan.

Apr 15, 2011 04:25 AM

Emily Read

Salt Lake City, UT

Sweet Treat - cute!! :)

Apr 15, 2011 04:27 AM

Cindy Logan

Mark 1 Real Estate Advisors - Huntington Beach, CA

Renae, I'm enjoying your posts. Thank you! Yesterday, I could only connect to 5 of your posts; I see that I can now connect to all of them. I'm wondering how I can use this information as an investor who promotes a real estate investor education. Or maybe I shall just go back into real estate.

Apr 15, 2011 04:28 AM

Renae Bolton

Marketing 4 Realtors - Garfield Heights, OH

I'm your Professional Real Estate Marketing VA!

Thanks for visiting, Gita! I hope something tickles your fancy!

Thanks, Emily. Great to meet you!

~Renae

Apr 15, 2011 06:06 AM

Let's think about this, Cindy. My first, off-the-top-of-my-head thought is that not every marketing opportunity I post in this series will be appropriate for someone who is not a real estate agent. That said, my second thought is that many of them can easily be translated to other industries.

Short URLs - you can use the short urls to track clickthrus to your posts
Syndicate Your Blogs - more traffic from outside your SOI will bring you more business
Create a Marketing Campaign for Past Clients - you have students who have been through your program who should be on a follow-up list for referrals - they are your past clients
Holiday Marketing - you can market using holidays the same way anyone else can
Farming - not sure how farming will work unless you use it to farm specific areas where you feel you have a higher chance to find people who would be interested in your program
Socialize Your Listings - instead of socializing your listings, you could socialize your program
Partnership - definitely something you could do - find an agent (or several) who will partner with you on setting up real estate investing webinars or seminars - share the database
Community Website - not sure how you could make use of something like that
Coloring Contest - probably wouldn't work for you either but a different kind of contest would
Sweet Treats - since the purpose is to be remembered by people in your SOI, you could definitely use this idea as well.

And as you said, you could always go back into real estate! Plenty of agents also teach their clients about real estate investing. You could make it work! Let me know if you have any other questions!

Apr 15, 2011 06:25 AM

Lindsey Hasford

Edina Realty - Elk River, MN

Bringing you home...

Renae -as always, you inspire. Maybe if I combined the two and gave myself a treat for writing everyday it would work? I love both these ideas!

Apr 15, 2011 07:48 AM

Kristal Wilson

KB Home - Fontana, CA

Cause We Like 'Em New ~ New Home Specialist!

Renae ~ I really look forward to your 30 days of marketing posts everytime I log into AR. You have given me great ideas which I am slowly implementing. You know what? I've already bookmarked you now I think I'll just calendar & time block the ideas that work for my business. Thanks!

Apr 15, 2011 03:00 PM

Kim Scott

Coldwell Banker United - Atascocita, TX

I just started reading your posts and am loving some of the creative marketing ideas. Keep up the good work!!

Jun 12, 2011 06:43 PM

Well Kim, my faithful readers will tell you that I dropped the ball. I let life get in the way and it interrupted me from completing the series. I'm planning to get back on track and finish it starting this week. Glad you enjoyed what I wrote so far!

Jun 14, 2011 04:57 AM

Leticia Cortez

Su Familia Real Estate - Chicago, IL

Chicagoland Real Estate

Thanks for all the great ideas!

Jan 16, 2012 08:01 AM

Bill & Cyndi Daves

Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond! - Hiawassee, GA

TeamDAVES - Your REALTORS In the GA/NC Mountains!

Renae Bolton - Wow, I just realized that you were writing all of this in 2011!!! How funny. The articles are timeless and you're putting out some great information and I'm glad I found it.

Cyndi

Sep 29, 2014 04:25 AM

You're welcome, Leticia!

Cyndi - I started writing the series in 2011 but stopped and picked it back up this year to finish it! I think the tips are all still timely though!

Oct 06, 2014 12:19 AM

30 Days of Marketing Opportunities - Day 10: Send Sweet Treats

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